Hop & Barrel Brewing Announces Strategic Partnership with Lift Bridge Brewing Co.

New collaboration preserves Hop & Barrel’s independence and secures brewing operations moving forward

Hudson, WI – [8/6/25] – Hop & Barrel Brewing Company is thrilled to announce a strategic partnership with Lift Bridge Brewing Company, based in Stillwater, MN. Under this new collaborative arrangement, Lift Bridge will take on the brewing operations for Hop & Barrel’s portfolio, while Hop & Barrel remains an independent company.

This unique partnership aims to preserve Hop & Barrel’s beloved brands and community identity while ensuring sustainable production and distribution in an increasingly challenging craft beer market.

“This partnership represents the best of what our industry can be,” said Justin Terbeest, co-founder of Hop & Barrel. “It’s about neighbors supporting neighbors, preserving what matters, and pushing forward together. We’re incredibly grateful to the team at Lift Bridge for their support, vision, and shared passion for craft.”

The two companies will collaborate on marketing and sales efforts where it is mutually beneficial, allowing for shared efficiencies without compromising brand integrity or autonomy.

Fans of Hop & Barrel can expect to see favorites such as Minnesconsin, Crooked Grin IPA, the Breaker Series Shandies, and the ever-popular Cookie Lager returning to shelves and taps. The first wave of cans and kegs is expected to hit the market in Q3 of 2025, with further announcements on specific availability to follow soon.

“Lift Bridge and Hop & Barrel share a commitment to craft, community, and creativity,” said Brad Glynn, co-founder of Lift Bridge. “We’re excited to help ensure the future of a fellow brewery we’ve long admired.”

This collaboration underscores the enduring values of the craft beer community and the strength of regional partnerships, particularly in the St. Croix Valley. In a time when independent breweries face mounting pressure, Hop & Barrel and Lift Bridge are choosing to respond not with retreat, but with reinvention.