Los Angeles, CA – August 11, 2025 — Chai Diaries, the premium tea brand celebrated for its authentic blends and wellness-driven ethos, proudly announces the launch of its signature Masala Chai premix in 222 Target stores nationwide.
This exciting retail expansion marks a major milestone for the woman-founded, minority-owned brand. Chai Diaries' Masala Chai—a robust blend of black tea and traditional Indian spices like cardamom, ginger, cinnamon, and cloves—delivers an authentic chai experience, steeped in heritage and crafted for modern lifestyles.
“We’re thrilled to partner with Target to bring our Masala Chai premix to more homes across America,” said Ami Bhansali, founder and CEO of Chai Diaries. “This blend represents so much more than tea—it’s about ritual, comfort, and cultural connection. We’re proud to make that experience accessible on a national scale.”
Known for its commitment to quality Chai Diaries creates teas that are both flavorful and functional. The Masala Chai is available in colorful stand up resealable pouches offering convenience without compromise.
This partnership with Target aligns with Chai Diaries’ mission to share mindful moments and elevate everyday tea drinking with products that are rooted in tradition and crafted with care.
Availability: Chai Diaries Masala Chai is now available in 222 Target stores nationwide and online at target.com and mychaidiaries.com.
About Chai Diaries: Founded by Ami Bhansali in 2017, Chai Diaries is a premium tea company inspired by Indian traditions and a modern wellness lifestyle. The brand offers a diverse range of ethically sourced teas that combine high-quality ingredients with soul-soothing rituals. Chai Diaries is committed to sustainability, female empowerment, and creating moments of mindfulness—one cup at a time.
Media Contact: Chai Diaries
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