Bumbu Has Been Ranked as the Global #1 Super-Premium Rum Brand*

Bumbu is the #1 super-premium rum brand in the world.* 

Amid the surging demand for super-premium spirits, Bumbu has emerged as a powerhouse in the rum category — its rapid momentum and one-of-a-kind taste reflects the growing consumer desire for exceptional, high-quality spirit experiences. In the US alone, Bumbu Original?surpassed the next largest premium rum brand competitor by 63% in sales to date in 2025 and makes up?17% of market share?in the premium rum 750mL category.** 

But Bumbu isn’t just leading on paper, it’s leading a global interest in rum and is a lifestyle staple, championed by artists, tastemakers and cultural leaders across continents. 

Brian Berish, COO of Sovereign Brands says, "Bumbu’s success shows that today’s consumers are drawn to brands with great taste, style and a bold edge that defies convention. And this momentum isn’t limited to traditional rum strongholds — we’re seeing impressive growth in markets where rum has rarely been a major player. Our ‘all markets matter’ philosophy means we seize every opportunity, and the results are clear. This disruptive, authentic approach is striking a chord globally, proving that when you build a brand that has a jaw-dropping taste, it can surpass even the most established industry giants." 

Brian continues, “Sovereign Brands’ approach to brand building is unconventional. Our relationship-driven, culture-first methodology is captivating legions of followers across the world. Literally just taste it and you will see! Bumbu’s ranking is only the beginning.” 

Attributions 

*Based on IWSR Global Database 2025?in volume and value for 2024 for super premium Rum, concerning Bumbu Original and Bumbu XO. 

**Based on Nielsen Total FMCG Retailers + Liquor Open State + Convenience, CYTD Ending 6.21.2025 2. Premium defined as $25-$50 avg. retail 3. 750ml Size 

***Bumbu Original – Rum With Natural Flavors; Bumbu XO – Rum; Bumbu Crème – Liqueur