Multi-Award Winning Low-Alcohol Spirits Brand, Paramour, Expands Distribution into New York, New Jersey, and Florida

August 2025 — Los Angeles, CA — Paramour Aperitifs, the fast-growing independent brand shaking up the spirits industry with its award-winning, low-alcohol liqueurs, announces expanded distribution into New York, New Jersey, and Florida. This strategic expansion comes through new partnerships with SoilAir Selection, a boutique distributor specializing in luxury spirits and high-end hospitality placements, and Greenlight Distribution, a Florida-based distributor with deep reach into both liquor and grocery retail.

Founded by Raquel Tavares, the serial entrepreneur behind 4th & Heart—the brand widely credited for bringing ghee to the mainstream—Paramour is once again redefining a category by introducing beautifully crafted, low-alcohol alternatives to the spirits aisle.

Produced in Ft. Myers, Florida and originally founded in Los Angeles, Paramour offers a fresh take on classic aperitifs with flavors like Elderflower, Lavender-Yuzu, and Cara Cara Orange. Each is made with clean ingredients, zero additives, and is designed to pair seamlessly in a spritz, cocktail, and the Lavender-Yuzu, as a ready-to-drink, botanical martini.

As consumer demand for lower-alcohol options and local alternatives continues to rise—driven by wellness trends, moderation movements, and tariff-conscious buyers—Paramour offers a timely and much-needed refresh to a traditionally overlooked shelf.

“We see a huge opportunity for the liqueurs and aperitifs category over the next few years, and we are thrilled to partner with Paramour to help build this incredible space,” said Jordan LaBadie, VP of Sales at Greenlight Distribution. “Paramour’s commitment to quality, innovation, and sustainability aligns perfectly with our mission to bring craft spirits to discerning consumers. We look forward to helping Paramour expand its reach and elevate the brand in these exciting new markets.”

As Paramour enters these key territories, the brand’s presence will now stretch across on- and off-premise channels—ranging from curated cocktail menus at top hospitality venues to high-end liquor stores and better-for-you grocery shelves.

“Consumers are not just looking for alternatives—they’re demanding them,” said Raquel Tavares, Founder & CEO of Paramour. “It’s no longer just about what’s been on the shelf for decades. It’s about discovery, about better choices, and about relevance. Paramour exists to meet that moment—with integrity, boldness, and flavor.”

Tavares continues, “Creating a new category isn’t unfamiliar territory for me. We took a traditional product like ghee and built a modern wellness brand around it. Now, we’re doing it again—with spirits. And this time, I have a little more experience under my belt.”

With a growing list of accolades—including two Double Gold medals at the SIP Awards—Paramour is quickly positioning itself as a must-watch brand in the craft spirits space, offering a thoughtful alternative to legacy liqueurs and revitalizing a corner of the shelf that’s long overdue for innovation.