Monster Energy Signs NFL Star Maxx Crosby as Newest Brand Ambassador

Corona, CA (August 20, 2025) – Monster Energy is proud to announce a new partnership with Maxx Crosby, the All-Pro defensive end for the Las Vegas Raiders and one of the most dominant pass rushers in the NFL.

Known for his relentless drive, high-impact performance, and signature intensity, Crosby now officially joins Monster Energy’s elite team of athletes, bringing his “Commitment to Excellence” mentality and relentless work ethic to the brand’s global platform.

“I’ve been a Monster fan for years –– it helps keep me energized daily and love the legendary Claw," said Crosby. “Can’t wait to get to work with them.” As part of the partnership, Monster Energy becomes the Official Energy Drink Sponsor of Crosby’s The Rush podcast, which will feature Monster branding across 40 episodes, including three custom segments. Additionally, Crosby will represent Monster as a brand ambassador through social media activations, personal appearances, and exclusive content. “Maxx Crosby embodies everything Monster stands for — power, passion, and pushing limits,” said Dan McHugh, CMO at Monster Energy. “His energy on the field is unmatched, and his presence off the field is just as inspiring. We’re excited to welcome him to the Monster family and look forward to creating game-changing moments together.” With four Pro Bowl selections and 59.5 sacks in his six seasons, Crosby ranks 3rd in franchise history and is currently tied for 5th in the NFL for total sacks since entering the league in 2019. Beyond the stats, he’s a cultural force — engaging fans through his podcast, youth football camps, and philanthropic efforts. This collaboration allows Monster to tap into Crosby’s multifaceted influence — from on-field domination to digital content and grassroots engagement — making it more than a sponsorship: it’s a true partnership built on authenticity and aligned values. The partnership will also include Monster’s participation in the annual Sack Summit, a high-octane, fan-focused event hosted by Crosby that highlights elite pass rushers, showcasing the brand’s deep connection to performance and grit.

About Monster Energy 

Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it's the way of life lived by athletes, bands, believers and fans. See more about Monster Energy including all of its drinks at monsterenergy.com. 

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