CHICAGO, Aug. 18, 2025 — What started as a viral moment at the 2023 U.S. Open, where Coco Gauff was seen snacking on homemade fruit salad courtside, has come full circle. The professional tennis player, cultural icon and Naked Chief Smoothie Officer is officially launching her first-ever, signature fruit smoothie, and it’s as bold, powerful and smooth as her backhand.
Developed in collaboration with Naked Smoothies and inspired by her favorite fruits, Coco Gauff’s Protein Pineapple Orange Smoothie is packed with 20 grams of plant-based protein, real pineapple and orange juices, electrolytes from coconut water and essential vitamins B6 and B12. In short, it’s the perfect on-the-go snack to fuel busy lives, whether you’re smashing serves or side hustles. With delicious flavor, 6 grams of fiber and no added sugar, Coco’s signature smoothie combines taste with nutritional benefits, reflecting her commitment to shape the future of Naked’s product portfolio.
“Fruit has always been my go-to snack on and off the court. Creating my first smoothie as Naked’s Chief Smoothie Officer was such a fun, rewarding process,” said Coco Gauff. “It’s packed with flavors I love and a variety of benefits, so I don’t have to sacrifice taste when choosing my snack. I’m really excited for people to try it.”
To celebrate the launch, Naked and Coco are rewarding fans nationwide with a chance to try the signature smoothie before it hits shelves this fall. For those in New York City during U.S. Open Fan Week, don’t miss Coco’s Corner Store, an immersive pop-up experience at 21 Spring St. in Nolita inspired by the city’s legendary bodega culture, open Thursday, Aug. 21 and Friday, Aug. 22. Not in NYC? Coco fans can hunt down limited bottles of her signature smoothie hidden at participating Albertsons stores nationwide from Aug. 18 to Sept. 14. They can also unlock a virtual version of the bodega on Snapchat for the chance to win a free Naked smoothie, while supplies last, and a trip to the 2026 U.S. Tennis Major in New York*. For more information, visit nakedsmoothiebycoco.com.
“Coco Gauff is not just a powerhouse on the court; she’s proving herself to be a taste icon in every sense, especially as our Chief Smoothie Officer,” said Tina Lambert, chief marketing officer at Tropicana Brands Group. “Coco’s signature smoothie captures her essence and reflects the direction Naked is headed, delivering nutrient-dense, convenient, satisfying snacks. We’re proud to be building Naked’s next chapter with an incredible partner like Coco.”
Coco’s smoothie is the first taste of a bold new era for Naked. The brand is refreshing its iconic smoothie line this fall, rolling out reformulated smoothies that offer the same great taste you love from Naked boosted with more vitamins, nutrients, flavors and real ingredients. Look for Naked’s new design on shelves at Albertsons and other national retailers, including Target, Kroger and Walmart, starting in September.
For more information on the goodness inside Naked smoothies, visit nakedsmoothie.com or follow @nakedsmoothie on Instagram and TikTok.
*NO PURCHASE NECESSARY. Void in AK, HI and where prohibited. Open to legal residents of the 48 contiguous U.S. and D.C. who are at least 18 years of age and the age of majority in their state/jurisdiction of residence as of date of entry. Starts 9:00 AM ET on 8/18/25 and ends 11:59 PM ET on 9/14/25. For complete rules, visit nakedsmoothiebycoco.com. Sponsored by Naked Juice Co. of Glendora, Inc.
About Naked Smoothies
Naked Smoothies, a leader in fruit and veggie nutrition and innovation, was founded and first marketed on the beaches of Santa Monica, California, in 1983. For more than 30 years, Naked’s products have been made with high-quality ingredients to provide consumers with easy access to 100% real fruit and veggie juices. Naked smoothies can be found in supermarkets, club stores, health food stores, airports and neighborhood markets throughout the nation. For more information, visit nakedsmoothie.com.
About Tropicana Brands Group
Tropicana Brands Group brings together an exciting, global portfolio of some of the world’s most iconic juice brands, including Tropicana, Naked, KeVita, IZZE, Dole, Copella and Punica. Established in 2022 as a joint venture between PAI Partners and PepsiCo, the company aims to promote new growth for its business, provide opportunities for its people and accelerate a vision to quench the world’s thirst for more delight and nourishment. With a global footprint of more than 2,000 associates that spans North America and Europe, we are proud of our industry-leading capabilities in areas that include innovation, R&D, manufacturing, distribution, sales, marketing and nutrition expertise. For more information, please visit tropicanabrandsgroup.com.
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