Yellow Rose Distilling Introduces New ‘Travis County’ Whiskey

Blended Whiskey is Latest Addition to Yellow Rose’s Texas Craft County Series

HOUSTON –Yellow Rose Distilling, Houston’s first legal whiskey distillery, has introduced its first new release in two years, a blended bourbon whiskey to honor and celebrate one of the most vibrant regions in Texas, Travis County, the home of Austin and the seat of government in the Lone Star State.

Yellow Rose Travis County Blended Whiskey joins Yellow Rose Harris County (Houston) Straight Bourbon Whiskey in the brand’s growing Craft County Series, which pays tribute to vibrant regions of Texas with unique whiskey expressions crafted from home grown grains. In addition to new releases soon in the Craft County Series, the award-winning Yellow Rose portfolio also includes the popular Yellow Rose Outlaw Bourbon Whiskey, Yellow Rose Premium American Whiskey, and Yellow Rose Rye Whiskey.

The new Travis County Whiskey is a unique proprietary blend of 100% sweet Texas corn whiskey, and a traditional aged bourbon mash bill of corn, rye, and malted barley aged in new American oak barrels matured in the heart of Texas.

“Our first release in the Craft County Series was Yellow Rose Harris County, not surprisingly because Houston is our home. For our second in the series, Travis County was an obvious choice, given the outsized reputation and esteem of this important Central Texas region,” says Toni Hardisty, Yellow Rose’s new master blender – one of the few female whiskey makers in Texas – who created the Travis County blend. “Yellow Rose Travis County Whiskey is characterized by a mild aroma of think brown sugar, and subtle expressions of applewood, with toasted marshmallow, tobacco, chocolate, and hints of toasted banana on the palate. This is truly a Texas whiskey worth savoring!”

Finished at 86 proof (43% alcohol by volume), Yellow Rose Travis County will be available at fine wine and spirits retailers across Texas for the suggested retail price of $39.99.

About Yellow Rose Distilling:

Founded in 2010, Yellow Rose Distilling was Houston’s first legal whiskey distillery, specializing in handmade, blended and bottled premium whiskey. For more information, please visit yellowrosedistilling.com or follow us on Instagram or Facebook.

About Zamora Company USA:

In addition to Yellow Rose, Zamora Company USA, based in Dallas, Texas, manages sales, distribution, execution, and marketing of the following brands: Licor 43, Martin Miller’s Gin, Tequila VOLTEO, Fercullen Irish Whiskey, Lolea Spritz, Thunder Bitch Canadian Whisky Liqueur, Villa Massa Limoncello, Amaretto, and Vermouth, plus Spanish wines Ramon Bilbao, Cruz De Alba, and Mar de Frades. For more information, please visit zamoracompany.com/usa.