Login Become an Insider

Features

  • BevNET Live
  • Best of 2024 Awards
  • Spirits Awards
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • Content Calendar
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Best of 2025 Awards
      Submit Your Nominations
    • Spirit Awards 2025
      Submit Your Nominations
    • Community Call Topics
      Submit Questions & Topics for Future Calls
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Community Call
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2023 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
    • Supplier Finder
      Database of Suppliers & Service Providers
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Community Call
      Pressing Topics Impacting Businesses
    • Elevator Talk
      Watch Emerging Brands Pitch
    • Category Close-Up
      Dive into Major Food & Beverage Categories
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
Our Family of Brands
nosh brewbound taste-radionombase
  • BevNET Live
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Our Family of Brands
nosh brewbound taste-radionombase
  • Login
  • Account image
    User Icon
  • Subscription:
    Manage Account Sign Out
  • close Subscribe
    Sign In
Become an Insider
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Yellow Rose Distilling Introduces New ‘Travis County’ Whiskey

info_outline PRESS RELEASE posted by Zamora Company USA

Aug. 26, 2025 at 9:08 am

X LinkedIn Reddit Facebook Email
Report Press Release
Yellow Rose DistillingYellow Rose WhiskeyWhiskeyBourbonTexas whiskeyAustinTravis CountyZamora CompanyFemale distillersHouston
Spirits CompaniesSupplier & Service Provider
  • image-01

Blended Whiskey is Latest Addition to Yellow Rose’s Texas Craft County Series

HOUSTON –Yellow Rose Distilling, Houston’s first legal whiskey distillery, has introduced its first new release in two years, a blended bourbon whiskey to honor and celebrate one of the most vibrant regions in Texas, Travis County, the home of Austin and the seat of government in the Lone Star State.

Yellow Rose Travis County Blended Whiskey joins Yellow Rose Harris County (Houston) Straight Bourbon Whiskey in the brand’s growing Craft County Series, which pays tribute to vibrant regions of Texas with unique whiskey expressions crafted from home grown grains. In addition to new releases soon in the Craft County Series, the award-winning Yellow Rose portfolio also includes the popular Yellow Rose Outlaw Bourbon Whiskey, Yellow Rose Premium American Whiskey, and Yellow Rose Rye Whiskey.

The new Travis County Whiskey is a unique proprietary blend of 100% sweet Texas corn whiskey, and a traditional aged bourbon mash bill of corn, rye, and malted barley aged in new American oak barrels matured in the heart of Texas.

“Our first release in the Craft County Series was Yellow Rose Harris County, not surprisingly because Houston is our home. For our second in the series, Travis County was an obvious choice, given the outsized reputation and esteem of this important Central Texas region,” says Toni Hardisty, Yellow Rose’s new master blender – one of the few female whiskey makers in Texas – who created the Travis County blend. “Yellow Rose Travis County Whiskey is characterized by a mild aroma of think brown sugar, and subtle expressions of applewood, with toasted marshmallow, tobacco, chocolate, and hints of toasted banana on the palate. This is truly a Texas whiskey worth savoring!”

Finished at 86 proof (43% alcohol by volume), Yellow Rose Travis County will be available at fine wine and spirits retailers across Texas for the suggested retail price of $39.99.


About Yellow Rose Distilling:

Founded in 2010, Yellow Rose Distilling was Houston’s first legal whiskey distillery, specializing in handmade, blended and bottled premium whiskey. For more information, please visit yellowrosedistilling.com or follow us on Instagram or Facebook.

About Zamora Company USA:

In addition to Yellow Rose, Zamora Company USA, based in Dallas, Texas, manages sales, distribution, execution, and marketing of the following brands: Licor 43, Martin Miller’s Gin, Tequila VOLTEO, Fercullen Irish Whiskey, Lolea Spritz, Thunder Bitch Canadian Whisky Liqueur, Villa Massa Limoncello, Amaretto, and Vermouth, plus Spanish wines Ramon Bilbao, Cruz De Alba, and Mar de Frades. For more information, please visit zamoracompany.com/usa.


For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Can Creatine Be The Next Big Thing In Functional Beverage?

Can Creatine Be The Next Big Thing In Functional Beverage?

Quince Now Selling Food & Wine, Expanding Affordable Luxury

Quince Now Selling Food & Wine, Expanding Affordable Luxury

CGA: Feelings Fuel On-Premise Choices Except For RTDs

CGA: Feelings Fuel On-Premise Choices Except For RTDs

SPONSORED POST
Babe Kombucha’s Hawaiian POG Triumphs at the World Kombucha Awards 2025.

Babe Kombucha’s Hawaiian POG Triumphs at the World Kombucha Awards 2025.

Marketplace

BevSnax - Do you need help with sales in New York State ?

BevSnax - Do you need help with sales in New Yo...

View All|Post a Listing

Featured Jobs

Taproom Operations Manager - Cerebral Brewing

Taproom Operations Manager - Cerebral Brewing

Baking School Manager, Vermont - King Arthur Baking Company

Baking School Manager, Vermont - King Arthur Ba...

Sales Representative-Northwest NJ - Kane Brewing Company

Sales Representative-Northwest NJ - Kane Brewin...

Area Sales Manager - Eastern NY  - Good Boy Vodka

Area Sales Manager - Eastern NY - Good Boy Vodka

Brewer - Foolproof Brewing Company

Brewer - Foolproof Brewing Company

Mechanical Specialist  - Fort George Brewery

Mechanical Specialist - Fort George Brewery

View All Jobs|Post a Job

More News

New Products: Holiday Creamers from Too Good and Coffee mate Get Magical

New Products: Holiday Creamers from Too Good and Coffee mate Get Magical

A Drink With… Katie Cooper, Co-Founder of Cooper Spirits

A Drink With… Katie Cooper, Co-Founder of Cooper Spirits

Taste Radio: Two Brands, One Win. What Makes Collaborations Work?

Taste Radio: Two Brands, One Win. What Makes Collaborations Work?

Proxies Acquires Avec’s Assets for Upcoming Mocktail Launch

Proxies Acquires Avec’s Assets for Upcoming Mocktail Launch

Beverage Industry Jobs

  • Long Island Sales Lead - Talkhouse Encore - Talkhouse Encore - Talkhouse Encore
  • Warehouse/Fulfillment Specialist - Brewery Branding Co. - Brewery Branding Co.
  • Head Brewer - Firehouse Brewing Co. - Firehouse Brewing Co.
  • Head of Bakery - King Arthur Baking Company - King Arthur Baking Company
  • National Accounts Manager - Midwest - Downeast Cider - Downeast Cider
  • Brewer / Cellar Person - Monday Night Brewing - Monday Night Brewing
  • Field Sales Manager - Lagunitas Brewing - Lagunitas Brewing
View All|Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Can Creatine Be The Next Big Thing In Functional Beverage?
  2. Quince Now Selling Food & Wine, Expanding Affordable Luxury
  3. CGA: Feelings Fuel On-Premise Choices Except For RTDs
  4. New Products: Holiday Creamers from Too Good and Coffee mate Get Magical
  5. A Drink With… Katie Cooper, Co-Founder of Cooper Spirits
  6. Taste Radio: Two Brands, One Win. What Makes Collaborations Work?
  7. Proxies Acquires Avec’s Assets for Upcoming Mocktail Launch
  1. Strategic Investment into Neurita Tequila Ahead of U.S. Launch
  2. The 12 Days of Pickle-mas: The Pickle Juice Company Launches Holiday Push to Stop Cramps (and Keep You Moving)
  3. James Bay Distillers' Berlin Station Covert Cold War Martini Cocktail: Gold Medal
  4. Introducing Psilly Goose: The Feel-Good Drink Blending Kanna, THC, and Playful Energy
  5. Sazerac de Forge & Fils Rekindles The Spirit of Cognac's Golden Age With Three New Releases
  6. Sacramento Kings and Golden 1 Center Announce Partnership with Caliwater
  7. Swiftly Teams Up with 7-Eleven, Inc. to Lead the Alcohol Cashback Market
  1. CGA: Feelings Fuel On-Premise Choices Except For RTDs
  2. A Drink With… Katie Cooper, Co-Founder of Cooper Spirits
  3. Nostalgia Is the “Secret Sauce” For Shake Up Cocktails
  4. Adult Non-Alc Brand Aplós Closes $5M To Fuel Expansion
  5. Report: BeatBox Exploring $700M Sale To Anheuser-Busch InBev
  6. Tariffs Force Hard Decisions For Liquor Retailers
  7. San Francisco Bar Star Thad Vogler Aims to Disrupt RTDs With New Brand
  1. Athletic Pacing to 500k Barrels in 2025; Launching Athletic Lite Lime & Salt, Cocktail-Inspired Brews in January
  2. Circana Weekly Scans: Beer Records Lowest Sales Since Early March
  3. Cooper Spirits Co-Founder Katie Cooper on Being Ahead of the Curve and Not Hesitating
  4. Insider’s Week in Beer: 🚀 Untappd Goes Beyond Beer
  5. Press Clips: Pike to Close Pub & Fish Bar; Molson Coors Shares Michelle St. Jacques’ Severance Package
  6. Siebel Institute of Technology to Move to Montreal, Citing Challenges for International Students to Secure Visas
  7. CGA: 52% of Drinkers’ Habits Change Between the On- and Off-Premise
View All|Submit News

Promoted PR Posts

Kewe Energy Launches Precision Performer Drink for Clean Energy & Mental Focus

Kewe Energy Launches Precision Performer Drink for Clean Energy & Mental Focus

Big Country Expands Its West Coast Footprint with New Partnership with A Better Choice Distribution

Big Country Expands Its West Coast Footprint with New Partnership with A Better Choice Distribution

Frontier Risk Announces Advisory Board

Frontier Risk Announces Advisory Board

Tailgate Spirits Releases Blue Lot Barrel Proof, a 6-Year, Single Barrel Bourbon at Full Cask Strength

Tailgate Spirits Releases Blue Lot Barrel Proof, a 6-Year, Single Barrel Bourbon at Full Cask Strength

KUL MOCKS Partners with Sprouts Farmers Market for Exclusive Seasonal Launch of Spiced & Sparkling Mocktails

KUL MOCKS Partners with Sprouts Farmers Market for Exclusive Seasonal Launch of Spiced & Sparkling Mocktails

The Odom Corporation Selects GoSpotCheck for Better Compliance, Merchandising and Retail Execution

The Odom Corporation Selects GoSpotCheck for Better Compliance, Merchandising and Retail Execution

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙