Desert Door Texas Sotol Announces National Distribution Plan Putting Sotol On The Map In 26 States Across The Nation

DESERT DOOR TEXAS SOTOL ANNOUNCES NATIONAL DISTRIBUTION PLAN PUTTING SOTOL ON THE MAP IN 46 STATES ACROSS THE NATION

AUSTIN, Texas -- Desert Door Texas Sotol, the smoother, more sustainable alternative to tequila, recently announced its national distribution plan that will land the Texas-based spirit in 46 of 50 states plus Washington D.C. by the end of 2025. Currently available in 20 states, Desert Door’s tiered expansion plan will place the product in 11 additional markets by September, with three – Illinois, Indiana, and Louisiana – launching this month. 

Founded by veterans in 2017, Desert Door has been a pioneer in the sotol category, introducing consumers to the rare but storied spirit distilled from the dasylirion texanum plant, which spans the dry, desert-like regions of West Texas, Arizona, New Mexico, and Northern Mexico. Often mistaken for agave due to its appearance, sotol’s distinctive plant, coupled with Desert Door’s unique and sustainable harvesting and distillation methods, produces a uniquely complex and flavorful spirit.

By the end of September 2025, sotol fans or newcomers can expect to find Desert Door on shelves in Washington D.C., Maryland, Kentucky, Washington, Hawaii, North Dakota, South Dakota, and Nebraska. An additional 16 states are set to join the lineup by the end of December. Desert Door’s portfolio features three core expressions available for purchase:

• Original Texas Sotol, the brand’s flagship product 
• Oak-Aged Texas Sotol, aged for two years in new American oak barrels
• Pollinator, infused with 10 native Texas botanicals and part of the brand’s Conservation Series

The distillery’s national expansion is accelerating, powered by a strategic alignment with Republic National Distributing Company (RNDC), one of the nation’s premier wholesale beverage alcohol distributors. This strengthened partnership is poised to significantly amplify and enhance Desert Door’s reach and national market presence – reinforcing its leadership in the sotol and sustainable spirits categories. 

“Aligning with RNDC represents a critical strategic milestone, expanding our reach and strengthening our route to market,” said Brent Looby, Founder and CEO of Desert Door. “Their expansive network and deep industry expertise are key to reaching new audiences nationwide. I genuinely believe that sotol will surpass mezcal in the market in the next five years, and I think we’re one step closer to that today.”

Desert Door’s partnership announcement with RNDC comes on the heels of another integral partnership announcement with popular Western lifestyle brand, Tecovas. As of April 2025, Desert Door Original Texas Sotol became an official partner of all Tecovas retail stores nationwide (where legal) as part of their in-store bar program, as well as appearing at several Tecovas events and activations throughout the year.

For the latest updates on Desert Door, please visit their website, @desertdoorsotol on Facebook, and @desertdoor on Instagram.

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ABOUT DESERT DOOR:

Launched in 2017, Desert Door was the first commercially produced sotol in the country. ‘Sotol’ is both the name of the unique spirit produced by Desert Door and the plant from which the spirit is made. A distant cousin of the agave plant, sotol grows wild across West Texas. Desert Door’s sotol is wild-harvested, removing the need for harmful farming practices such as fertilizers, pesticides, or irrigation and conserving land and water. A true ranch-to-glass spirit that tastes unquestionably of the land, with no added sugars, artificial flavors, or color. Tequila’s smoother, more sustainable cousin, Desert Door is smooth enough to sip straight over ice and versatile enough to enjoy in cocktails. Desert Door has three principal products: Original Texas Sotol, Oak-Aged Texas Sotol, and the Pollinator, originally part of their Conservation Series. Proceeds from all Pollinator bottles sold benefit the brand's nonprofit, Wild Spirit Wild Places. Desert Door’s 8,000-square-foot distillery and tasting room are located in Driftwood, Texas. 

ABOUT REPUBLIC NATIONAL DISTRIBUTING COMPANY

As a leading national beverage distributor in wine and spirits, RNDC has established its reputation by bringing the industry’s brightest talent together, consistently igniting opportunities for our suppliers, customers, and associates. Our expansive national reach empowers suppliers by building strategic relationships with on- and off-premise customers, elevating their brands and connecting them with their target consumers. Operating in the District of Columbia and 39 states across the United States, we are committed to being the most valuable partner to all we serve.With roots extending before Prohibition and a footprint spanning from local to national, digital to DTC, we are ushering in a new era of wine and spirits distribution within the three-tier system. At RNDC, we work in that rare space where commitment to craft meets unrelenting quality. Fueled by passion, we are raising the bar for beverage alcohol distribution—elevating spirits and sales across our value chain.