Via Carota Craft Cocktails and Blade Reveal Long-Term Premium Travel Partnership

Via Carota Craft Cocktails is proud to announce a formal partnership with global urban air mobility provider Blade, bringing together two heritage New York City brands to redefine the premium travel and hospitality experience. Officially launched earlier this summer, this long-term partnership is rooted in a shared vision of effortless luxury, quality craftsmanship and seamless lifestyle moments.

“Via Carota Craft Cocktails was born from the spirit of effortless elegance, and our partnership with Blade brings that spirit to life,” said Ryan Giunta, President of Via Carota Craft Cocktails. “Together, we’re creating luxurious, one-of-a-kind experiences that blend exceptional hospitality with seamless travel. From our Hamptons getaway with EHP to a host of unforgettable journeys to come, this collaboration is about curating elevated moments — wherever life finds you.”

Since officially launching prior to Memorial Day, the Via Carota Craft Cocktails x Blade partnership introduces cocktail programming in Blade’s lounges for the first time, product innovation like a custom in-flight seaplane experience, and brand and tech activations to enhance service and engagement; all centered around the shared ethos, “Wherever Life Finds You”.  

“The partnership with Via Carota Craft Cocktails is about creating an unforgettable journey that begins the moment you book but will stay with you long after you arrive,” said Clinton Van Der Linden, Director of Partnerships and Activations at Blade. “Blade is crafting moments where every detail is refined and built around the flier.” 

To mark this milestone, Via Carota Craft Cocktails and Blade are partnering with EHP Resort & Marina, a luxurious nine-acre waterfront resort located in the heart of East Hampton, for a summer 2025 giveaway, offering one winner (and a guest) the perfect New York summer weekend out east from August 22–24. The experience includes:

• An intimate dinner at Via Carota in NYC’s West Village, from James Beard Award-winning chefs Rita Sodi and Jody Williams
• A chef-to-shelf Via Carota Craft Cocktails pre-flight tasting experience at the Blade lounge
• Round-trip Blade flight between Manhattan and East Hampton
• A two-night stay in a private cottage at EHP Resort & Marina
• Brunch at EHP’s signature Mediterranean restaurant Sí Sí, plus sunset drinks along the premier marina
• 2 x Curated gift sets from Via Carota Craft Cocktails

The giveaway is now LIVE here. Entrants must be U.S. residents and age 21+ to enter. Entrants must be following @viacarotacraftcocktails, @flyblade and @ehpresort on Instagram. All entries must be received by August 10th, 2025 at 11:59 PM. Winners will be announced on August 11th. 

About VIA CAROTA CRAFT COCKTAILS

Elevated, classic recipes meet bar cart-worthy packaging to offer a cocktail experience like no other. Via Carota Craft Cocktails was created to bottle the warmth and relaxed elegance of the beloved West Village restaurant, allowing you to enjoy a perfectly balanced craft cocktail, wherever life finds you. Via Carota Craft Cocktails’ core range of craft cocktails includes the following: Classic Negroni, White Negroni, Old Fashioned, Signature Manhattan, Espresso Martini, Signature Martini, and Margarita. The Sparkling line includes the following: Sparkling Negroni, Sparkling White Negroni, Spritz, Paloma and French 75, with additional cocktails and formats to come. 

About BLADE

Blade is the leading helicopter passenger service in the world with operations in the United States and Europe. The Company’s asset-light model, coupled with its exclusive passenger terminal infrastructure and proprietary technologies, was designed since formation to facilitate a seamless transition from helicopters and fixed-wing aircraft to Electric Vertical Aircraft (“EVA” or “eVTOL”), enabling lower cost air mobility that is both quiet and emission-free. Blade’s MediMobility division provides air transportation and logistics for hospitals across the United States, where it is one of the largest transporters of human organs for transplant. 

About EHP RESORT & MARINA

EHP Resort & Marina is a striking nine-acre waterfront property offering guests luxurious accommodations ranging from one to three-bedroom suites and cottages, making for the ultimate destination for families, groups, weddings, and events. At the heart of the property are two distinctive culinary experiences:  Sí Sí, the acclaimed open-air Mediterranean restaurant serving sun-drenched flavors inspired by Italy, Greece, Spain, and Morocco, and Wayan & Ma.Dé by Cedric and Ochi Vongerichten, highlighting seasonal, local ingredients and celebrating Southeast Asian flavors. The resort is also home to Buongiorno, an all-day Italian-style café featuring artisanal grab-and-go fare, all set against the backdrop of serene Three Mile Harbor. Resort guests can indulge in poolside dining, complimentary boat rides on the resort’s luxury European day yacht, curated activities like tennis and pickleball, concierge services, and a fitness studio. The premier EHP Marina accommodates boats up to 150 ft across nearly 60 slips, with professional dockhands on staff in season to assist boaters. Dedicated slips have been allocated for those arriving by water, enabling the yachting community to dock and enjoy a meal at either Sí Sí or Wayan & Ma•dé.