BOCA RATON, Fla., Aug. 20, 2025 -- Less than a year after successfully reviving the legendary JOLT Cola brand, REDCON1 is proud to announce the launch of JOLT Root Beer, the first flavor extension of the iconic energy cola. The move comes in response to overwhelming consumer demand and exceptional performance at retail, where JOLT has quickly established itself as one of the most exciting new entrants in the functional beverage category.
Since its relaunch, JOLT has generated significant velocity across key retail partners. According to SPINS and IRI data, JOLT's per-store velocity is already outperforming three of the largest national energy drink brands in the convenience channel. For a brand less than a year back on shelves, this performance signals both the power of JOLT's nostalgic appeal and its relevance to today's functional beverage consumer.
JOLT is now available nationwide through major retailers, including Circle K, QuikTrip, HEB, Giant Eagle, Family Express, Toot'n Totum, ShopRite, Woodman's Markets, and The Vitamin Shoppe, with additional distribution expansions planned for 2025.
"JOLT was always about being bigger, bolder, and unapologetically different," said Aaron Singerman, CEO of REDCON1. "The response to our relaunch proved that the market was ready, not just for nostalgia, but for a functional energy cola that actually delivers. Root Beer is the natural next step for us: it's a beloved, classic flavor that we've reimagined with JOLT's signature kick. We're giving fans exactly what they've asked for, and we're doing it in a way only JOLT can."
JOLT Root Beer will begin rolling out to retail partners in Q4 2025. With its 200mg caffeine, sugar-free formulation, and added nootropics and functional ingredients, JOLT Root Beer brings the same energy-packed experience consumers expect in a bold, authentic soda flavor.
About JOLT Cola
First introduced in 1985, JOLT Cola became a cultural icon as the original high-caffeine cola. Revived by REDCON1 in 2024, JOLT is back as a modern energy drink built on its legendary past. Today, JOLT combines bold flavors, high-performance energy, and functional benefits for a new generation of consumers.
About REDCON1
REDCON1 is a leading sports nutrition and functional beverage company, dedicated to creating products that deliver real results. With a portfolio spanning energy drinks, preworkouts, protein shakes, and now JOLT Cola, REDCON1 is one of the fastest-growing CPG brands in the United States.
Contact
Ryan Monahan
REDCON1, Chief Marketing Officer
ryan@REDCON1.com
SOURCE REDCON1
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