Koia Expands Its High-Protein Line with the Launch of Elite Protein Powders and 6-Pack Shakes at Costco

Koia™, a leader and innovator in plant-based protein, has announced the launch of its newest innovation — Koia Elite Protein Powder — at select Costco stores across the Midwest and on Costco.com. The launch marks the debut of the brand’s best-selling Elite line in powdered form, delivering an industry-leading 32 grams of clean, dairy-free protein per serving — with no compromise on taste, texture, or ingredients.

Alongside the powder rollout, Koia is also introducing its popular ready-to-drink Chocolate Elite in a brand-new 6-pack format, available in stores across California’s Bay Area. The dual-format launch expands access to Koia’s high-protein, low-sugar shakes in both pantry-staple and grab-and-go options.

Since launching earlier this year, Koia Elite has redefined what’s possible in the plant-based protein category. Each serving contains:

• 32g complete plant protein from pea protein and nine essential amino acids
• 6g of prebiotic fiber to support protein absorption
• No seed oils ever — featuring avocado oil in the shakes 
• Free from dairy, GMOs, gluten, gums, and erythritol
• Only real, recognizable ingredients 

The Elite products are designed to fill a major white space in plant-based protein, where high protein content and clean labels rarely coexist.

“Costco recognized the unique value Elite brings to the table: High protein and clean ingredients in a dairy-free option—three things that rarely coexist in a single product,” said Tracy Neal Butzlaff, Koia’s Vice President of Sales. “With incredible success and feedback from consumers since launching, Koia Elite is a premium offering that aligns with where the plant-based category is headed, and we can’t wait to see it continue delivering in the club channel.”

With both formats now available, Costco members can choose the format that fits their lifestyle — whether it’s blending a scoop of Vanilla Elite into a morning smoothie or stocking the fridge with Chocolate RTD shakes for effortless, post-workout recovery.

“We launched our Elite line to meet the growing demand for clean-ingredient, high-protein options, and it’s already one of our best-sellers across the board,” said Chris Hunter, CEO of Koia. “So we knew we had to go bigger — new formats and new ways to connect with consumers. It’s a great-tasting, high-protein upgrade in every sense — and a great value for Costco members.” 

Koia Elite Vanilla Protein Powder is available in a 24-serving, pantry-stable pouch for a suggested retail price of $32.99, and the Koia Elite Chocolate Shakes are now available for $15.99/6-pack.

Koia products are now available in over 35,000 locations nationwide, from 7-Eleven to Starbucks and Whole Foods Market, as well as online through Amazon, making high-quality, plant-based nutrition readily accessible nationwide.

For more information or to find a store, visit drinkkoia[dot]com. 

About Koia™ 

Koia (drinkkoia[dot]com) delivers truly delicious, healthy, convenient, low-sugar/low net carbs, plant-based protein options that come ready to drink with no mixing or stirring required. 

Using only high-quality ingredients to deliver a balance of complete plant protein, fiber, and healthy fats for sustained satiation and energy at any time of the day, all Koia products are 100 percent plant-based, dairy-free, soy-free, gluten-free, seed oil-free, vegan, and Non-GMO Project verified. Koia now offers four lines of protein shakes to cater to nearly all nutritional needs: Koia Protein Shakes, Koia Nutrition Shakes, Koia Elite, Koia Protein Powders, and Koia Kids.

Koia is available in retailers nationwide, including Whole Foods Market, 7-Eleven, Sprouts, Publix, Kroger, Safeway, Costco, and more. 

For more information or to find a store, visit drinkkoia[dot]com.