The Original Southside Expands Southern Presence with LSU Tiger Stadium Partnership

Santa Monica, CA (August 21,2025) – The Original Southside, a premium RTD gin cocktail brand, is pleased to announce its latest game-changing partnership, Louisiana State University Athletics. On the heels of rapid U.S. growth, the brand is strengthening its Southern presence with a debut inside legendary Tiger Stadium. The award-winning premium ready-to-drink cocktail, crafted with premium gin, lemon, and mint, will now be served to thousands of devoted fans every game day. The deal came together as The Original Southside’s rapid success and growing presence in key markets caught the attention of LSU Athletics, who recognized the brand as a natural fit for its passionate fan base and vibrant game-day culture.

As part of the collaboration, The Original Southside will be available at dedicated bars and prime concession stands throughout Tiger Stadium. For Louisiana fans, this means a premium new option that blends craft cocktail quality with stadium convenience, now also available locally at select retailers—giving fans the opportunity to enjoy The Original Southside both in and out of the stadium. 

“Partnering with LSU Athletics is a milestone for The Original Southside,” said Meredith Mills-Merrit, founder of The Original Southside. “Tiger fans have unmatched passion and team spirit, and we’re excited to be part of the traditions, celebrations, and unforgettable game-day moments in Death Valley.” 

At 10% ABV, The Original Southside raises the bar in the RTD space, prioritizing quality over convenience with a crisp, balanced flavor profile and certified organic, all-natural ingredients. Available nationwide in select Total Wine & More, Whole Foods Markets, and at select local retailers in Louisiana for Tiger fans—along with a number of bars and concessions inside Tiger Stadium, the brand continues to deliver a premium, ready-to-enjoy cocktail to fans nationwide. 

For the Original Southside, this partnership with LSU Athletics builds on its growing presence in Southern markets, including Texas, Tennessee, South Carolina, Florida, and now Louisiana, while aligning with one of the most celebrated programs in college football. Since launching in 2024, the brand has expanded across the U.S. and is now available in more than 25 states, including California, Colorado, Arizona, Georgia, Illinois, Oklahoma, New Mexico, Massachusetts, New York, and Maryland. 

The Original Southside is sold in convenient 4-packs for $16.99 at select retailers and can be shipped nationwide via drinksouthsides.com. 

About Southside Beverage Holdings: Southside Beverage Holdings was founded in 2021 by Meredith Mills. She serves as CEO of Southside Beverage Holdings, Inc. where she drives all business operations, advertising, and brand partnerships along with the development of new RTD products. The Original Southside ®, the first product launched in 2024. Meredith is a consumer brand builder, CEO, entrepreneur, and investor focused on building brands with a “better for you” focus and sustainable environmental impact. Meredith is also the founder of MMG Consulting, a global consulting business where she advises across spirits, beauty, and other package goods industries. 

About LSU Athletics 

Located in Baton Rouge, Louisiana, LSU Athletics serves as the athletic department of Louisiana’s flagship university. Competing in Division I, and a proud member of the Southeastern Conference (SEC), LSU has captured 53 team national championships and consistently ranks among the nation’s elite across all 21 varsity sports.