San Francisco, USA – August 21, 2025 – DioniLife, the exclusively non-alcoholic portfolio company founded by spirits industry innovators, is proud to announce that one of its newly launched spirit, Pavari 17, has been awarded Non Alcoholic Of The Year and a gold medal at the 2025 USA Spirits Ratings. Additionally, the Pavari 17 Spritz canned cocktail was awarded gold.
The USA Spirits Ratings is an annual event in which spirits are assessed by a panel of trade buyers using a 100-point scoring system that reflects real-world purchasing behavior. Spirits are judged across three key criteria—Quality, Value for Money, and Packaging Appeal—with weighted scores assigned to each.
Developed by Steve Wilson, DioniLife’s Chief of Innovation and one of the most accomplished figures in the global drinks industry, Pavari 17 is a sophisticated Mediterranean aperitif. Crafted from a blend of 17 botanicals sourced from Italy and Spain, and layered with a non-alcoholic Mediterranean white wine, Pavari 17 offers a bright, bittersweet profile with citrus notes, gentle dryness, all without added sugar.
“We are thrilled to have been recognized for Pavari 17. We set out to create something truly special and the judges agreed – Pavari 17 sets a new bar for non alcoholic spirits,” said Wilson.
Winning this category title at the USA Spirits Ratings means that Pavari 17 didn’t just stand out in taste; it also showed excellence in shelf appeal and pricing value, positioning it as a strong performer in today’s U.S. Spirits market.
“Winning a category at the USA Spirits Ratings means your Spirit has proven itself where it matters most—on the retail shelf. Our judging process is designed to spotlight Spirits that combine quality, value, and packaging in a way that resonates with real buyers and consumers.”
— Sid Patel, CEO, Beverage Trade Network
This year’s competition in the non-alcoholic category was more competitive than ever, making it a significant achievement to secure a win among so many distinguished brands.
Pavari 17 and DioniLife’s non alcoholic blue agave spirit, La Borosa, are available online nationwide, as well as leading bars, restaurants and retailers across Colorado, with more states to follow.
About USA Spirits Ratings
The USA Spirits Ratings is judged by a panel of real trade buyers from across the United States, including professionals from independent spirits shops, regional retailers, and national chain stores. These are the decision-makers who understand what sells in the off-trade market and what today’s consumers are looking for. Their expertise ensures that every Spirits is evaluated not just for its quality, but also for its commercial relevance and market potential.
About DioniLife
Established in 2024, DioniLife is an exclusively non-alcoholic full portfolio company built by spirits industry innovators. The company launched with Mash Gang, a leading non-alcoholic beer, in the United States and the United Kingdom, with plans for global expansion. DioniLife is backed by Invus, the exclusive investment advisor to Artal, a global equity investment firm with offices in the United States, Europe, and Asia.
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