NOON Enters Raley’s Innovation Set with Dual-Layer Gummy, Accelerating U.S. Retail Expansion

[New York, NY] – Emerging cognitive wellness brand NOON is making its U.S. brick-and-mortar natural grocer debut through a key retail partnership with Raley’s, landing in the retailer’s Innovation Set—a curated collection of forward-thinking CPG brands redefining what’s next in grocery.

NOON introduces the U.S. market to its first-of-its-kind dual-layer functional gummy, combining science-backed bioactives with elevated formulation and design. Positioned at the intersection of clean-lifestyle supplements and conscious design, NOON represents a new chapter in the evolution of functional formats.

“We created NOON to elevate the daily wellness experience—where efficacy, technology, design, and sensory delight can coexist,” said Jane Kate Wong, Co-Founder and CEO of NOON. “Raley’s Innovation Set is an ideal launchpad for our U.S. retail strategy. Their commitment to showcasing next-gen brands perfectly aligns with our vision and we're excited to be in-line with other companies making a positive impact on this world.”

Form meets Function: Next-Gen Dual-Layer Advantage

NOON’s patent-pending dual-layer gummy technology is more than aesthetic—it’s functional. Each gummy is engineered to deliver effective formulas composed of functional mushrooms, nootropics, adaptogens, vitamins and amino acids for targeted wellness outcomes across mood, sleep, energy, and recovery. The dual-layer allows for more rapid delivery of the functional ingredients into the body, ensuring higher speed to efficacy and better preservation of the bioactives inside. NOON appeals to modern wellness consumers who are increasingly scrutinizing both ingredients and format. Each gummy has been intentionally designed to be vegan and more importantly, sugar-free.

NOON has launched three neuroscience-backed superblends for each state of mind:

• NOON FOCUS – Lion's Mane, Cordyceps, B Complex and adaptogens for sustained energy & focus
• NOON CHILL – Formulated with a powerful 7-mushroom blend for daily stress & mood support
• NOON SLEEP – Includes Valerian Root, Passionflower, Ashwangandha and GABA for restorative rest

“The supplement aisle is long overdue for disruption,” said Julie Hwang, Chief Product Officer and COO. “Consumers are rejecting pill fatigue and seeking clean, tasty, design-forward formats. Health should be accessible, enjoyable and sharable. We’re here to raise the bar.”

Strategic Retail Growth in the U.S.

Following success in direct-to-consumer channels, NOON is now focused on U.S. omni-channel expansion, beginning with leading regional and natural grocery partners. The Raley’s launch sets the tone for broader retail growth in Q4 and into 2026.

About NOON

NOON is a cognitive wellness company pioneering science-backed products for your best mind and mood. With a commitment to design, transparency, and efficacy, NOON serves a new generation of wellness consumers who expect more from their supplements, leading the next-generation into the future.

Learn more at noon.world or follow @itsnoon.world on Instagram.