4x Pro Bowler and NFL Star Maxx Crosby Joins Recover 180 as Investor and Brand Partner

RECOVER 180, the groundbreaking organic sports drink from serial beverage entrepreneur Lance Collins, is proud to welcome Las Vegas Raiders Defensive End Maxx Crosby as its newest investor and brand partner. Crosby joins the company’s rapidly growing roster of influential athletes and changemakers who are fueling the movement toward cleaner, smarter hydration.

A relentless presence on the field and an unwavering force in his training, Crosby’s renowned intensity, unmatched consistency, and profound commitment to rigorous recovery perfectly mirror the core principles of RECOVER 180. Designed to deliver optimal hydration and replenishment without a trace of added sugars or artificial constituents, RECOVER 180 caters precisely to athletes like Crosby, who demand uncompromising excellence in every aspect of their regimen.

“My game is built on consistency and pushing the limits every single day, and RECOVER 180 is fundamental to maintaining that edge,” said Maxx Crosby. “I am approaching this as more than just a partnership – I believe in the product and the people behind it. Lance's track record of building global beverage giants speaks volumes, and I’m proud to invest in a company that prioritizes athletes’ health and wellbeing.”

“Maxx is the kind of athlete we built RECOVER 180 for – gritty, focused, and always thinking long-term,” said Lance Collins. “He puts recovery at the center of his game, and that mindset makes him a natural fit for the brand.”

RECOVER 180 is disrupting the sports drink space with a proprietary organic formula that blends coconut water, electrolytes, vitamins, and antioxidants. The result is rapid, balanced hydration with no added sugar and no artificial ingredients — something traditional sports drinks haven’t delivered.

Since its launch, RECOVER 180 has gained major retail traction with national placements at Whole Foods Market, QuikTrip, Discovery Land properties, and independent retailers across the U.S. Available online via Amazon and Recover 180's website, the brand is building a cultural presence across sports, music, and wellness, with partners like Brock Purdy, Austin Reaves, Jason Aldean, and now Maxx Crosby.

About RECOVER 180

Founded by serial beverage entrepreneur Lance Collins and entrepreneur Mike Meldman, RECOVER 180 is the only organic sports drink formulated for balanced hydration. Recognizing a gap in the market for organic, healthier hydration, RECOVER 180 was created to offer a superior alternative. Formulated with organic coconut water, a precise 1.3:1 ratio of potassium, sodium, and magnesium for ideal electrolyte balance, and packed with 110% of your daily recommended Vitamins A and E, RECOVER 180 provides balanced hydration without added sugar, chemicals, preservatives, or artificial colors. It's designed to help you RECOVER STRONG.

Since its launch, RECOVER 180 has steadily expanded its retail and distribution presence with national launches at Discovery Land properties, Whole Foods Market, QuikTrip, and coast-to-coast availability at numerous retail chains. The company is also supported by premier independent distributors nationwide and can be purchased online via Amazon and drinkrecover.com.