Introducing Iris Nutrition: A Women & Minority-Led Functional Wellness Brand Redefining Women’s Wellness with Hormonal Health at its Core

Denver, CO (Aug 25, 2025) – Today, functional wellness brand Iris Nutrition announces its nationwide, direct-to-consumer debut, offering natural, science-backed, nutrient-rich solutions for hormone health support at all phases of womanhood. Iris was co-founded by women’s health advocate Demi Schweers and her longtime friend, marketing executive Allison Escovedo Owen, both of whom live with PCOS. They set out to fill a gap in the market for trusted solutions for hormone imbalance that blend clean, clinically informed formulations with an elevated approach to wellness.

Schweers created Iris to support the millions of women navigating hormonal imbalances and fertility challenges. After sharing her own IVF journey with her growing online community, now approximately 2.5 million strong, and hearing their stories, Schweers saw a clear need for a trusted and effective solution. Spending hundreds each month on supplements to feel balanced, strong, and supported, she set out to develop a simple daily ritual for women in transitional life stages; coming off birth control, trying to conceive, or managing hormonal shifts. Iris is that solution: a proactive, approachable ally designed to help women feel supported through every chapter of their wellness and reproductive journeys.

“Iris was born out of years of frustration, heartbreak, and confusion navigating my own hormone health and fertility,” said Schweers.“After dealing with PCOS, IVF, an ectopic pregnancy, and the emotional toll that comes with all of it, I wanted to build something that could offer women real support. The kind I desperately needed, but couldn’t find. Iris is about creating clarity and care in a space that often feels chaotic. It’s about helping women feel seen, supported, and empowered in their bodies.”

Developed in collaboration with Registered Dietitian and Nutrition Science Advisor Isabel Garza, Iris will debut with three science-backed, nutrient-rich electrolyte drink mixes designed to support women’s hormonal health and hydration through all life stages. Benefits include: 

• Daily Hormone & Cycle Support – Formulated with vitamin B6, folic acid, and magnesium, all of which support energy, metabolism and daily nutrient needs.
• 40:1 Myo & D-Chiro Inositol Blend – A widely clinically studied ratio shown to support ovarian function, hormone signaling, and insulin sensitivity. This combination is especially helpful for those managing PCOS, irregular cycles, or fertility concerns.
• Mood & Stress Resilience – With magnesium and replenishing electrolytes, Iris supports hydration, emotional balance and everyday resilience.
• Gut Health – Key to hormonal balance, Iris contains prebiotic fiber to support regular digestion, keep your gut happy, your digestion smooth and your hunger in check.

The drink mixes are crafted for on-the-go, daily use and naturally sweetened in three delicious flavors: Blood Orange Blackberry, Lemon Raspberry, and Peach Prickly Pear. Simply add one stick to 16oz of water and mix thoroughly.

“Our mission is to give women the tools and confidence to take control of their hormonal health," said Allison Escovedo Owen, Co-Founder of Iris Nutrition. "Through targeted nutrition and simple daily rituals, we’re creating products that meet women where they are, whether they’re navigating PCOS, coming off birth control, trying to conceive, or simply striving for balance. This is about more than a product; it’s about empowering women with knowledge, support, and solutions they can trust.”

Iris Nutrition is now available for purchase on the Iris Nutrition website and on Amazon. Products are sold in bags of 30 single-serve stick packs, retailing at $59.99 on their website and bags of 15 single-serve stick packs for $29.99 on Amazon. 

About Iris Nutrition:

Iris Nutrition is a functional wellness brand offering natural, science-backed, nutrient-rich solutions for hormone health support at all phases of womanhood. Born out of co-founder Demi Schweers’ personal journey with PCOS, fertility struggles, and autoimmune challenges, Iris was created to make hormone support feel less confusing, less isolating, and far more effective. Created as a daily ritual that supports women from the inside out, Iris is simple, nourishing, and rooted in the belief that women deserve to feel in sync with their bodies, not at war with them.

Iris debuts with a line of refreshing electrolyte drink mixes in three delicious flavors: Blood Orange Blackberry, Lemon Raspberry, and Peach Prickly Pear. The mixes are crafted to nourish a woman’s daily flow by supporting reproductive health, encouraging hydration and promoting digestive wellness.

With every sip, Iris nourishes your cycle and awakens your aura. To learn more, follow along @irisnutritionco.