Black Yeti Beverage Launches $1M Raise to Disrupt RTD Market with First-Ever Hard Craft Cola: Grisly’s Cosmic

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Black Yeti Beverage Launches $1M Raise to Disrupt RTD Market with First-Ever Hard Craft Cola: Grisly’s Cosmic

LOS ANGELES, CA – August 8, 2025

In a ready-to-drink (RTD) category cluttered with clones and copycats, one beverage is making a category-defining play. Enter Grisly’s Cosmic: a zero-sugar hard craft cola, engineered with real aged bourbon, gourmet cola flavor notes, and a surrealist brand world that feels more like a graphic novel than a liquor label. Today, the creators behind Black Yeti Beverage announce a $1 million capital raise on breakout funding platform Loupt.co, aimed at scaling what insiders have called the most exciting RTD brand in years, and the only one of its kind in the emerging hard cola space. “We didn’t create another ‘Jack & Coke.’ We created its flavor-obsessed, neuro-designed, punk-art descendant,” said Samantha Franklin, co-founder and Billboard-charting punk musician turned neuroscience-driven marketer. Backed by pilot store data showing 500% sales velocity growth and outperforming Jack & Coke on shelf at Total Wine & More, Grisly’s is poised to become the RTD industry’s dark horse breakout.

What Makes It Different

• Zero sugar | 120 calories | 1 carb | 6% ABV

• Artisanal cola with notes of toasted marshmallow, nutmeg, cinnamon, and chili heat

• A brand universe inspired by geek culture, sci-fi surrealism, and immersive marketing

Why Invest Now

The product isn’t just different, it’s proven:

• 91% of samplers would recommend

• 87% would buy again

With the RTD market still expanding, the whiskey & cola category wide open, and consumer demand rising for low-sugar, high-flavor sessionables, Black Yeti is primed for scalable growth.

Capital Will Fuel:

• Supply chain optimization and production scaling

• Regional expansion across California and the Western U.S.

• Launch of two new SKUs: Vanilla Bean and Black Cherry

• Experiential marketing: cosplay brand reps, performance tastings, and festival activations

“The world doesn’t need another canned cocktail line,” said Eric Trueheart, co-founder and cult animation writer known for Invader ZIM. “But it absolutely needs a craft level whiskey and cola brought to Earth by benevolent space yetis.”

Grisly’s isn’t just a drink. It’s a signal to the world to “Get cosmic!”

Invest Now!

About Black Yeti Beverage

Black Yeti Beverage is the creator of Grisly’s Cosmic, the first zero-sugar hard craft cola. Founded by creatives from the worlds of punk rock and cult animation, the company blends bold flavor with immersive branding to deliver a next-generation RTD experience.