Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Old Fitzgerald Bourbon Releases Bottled-in-Bond 11-Year-Old VVS 2025

PRESS RELEASE posted by Old Fitzgerald Bourbon

Aug. 11, 2025 at 3:02 pm

XLinkedInRedditFacebookEmail
Report Press Release
Spirits Companies
  • image-01

BARDSTOWN, Ky. (Aug 11, 2025) – Old Fitzgerald is delighting fans with a fourth VVS release within the Old Fitzgerald Bottled-in-Bond Decanter Series: Old Fitzgerald Bottled-in-Bond 11-Year-Old VVS 2025 Kentucky Straight Bourbon Whiskey.

The 100-proof, 11-year-old wheated bourbon is deep amber in the bottle, offering a nose of toasted bread and stewed apples, soft with a rich honey sweetness and hints of baking spices on the palate.

The release marks the storied brand’s fourth VVS release in its history and follows the highly acclaimed VVS 2024 release, which was named “Best Bourbon in the World” at the World Whiskies Awards earlier this year.

Like its predecessor, the barrels for the latest VVS bottling were specially selected from the depths of Heaven Hill’s rickhouses by Master Distiller Conor O’Driscoll. While born of the same mashbill that helped make Old Fitzgerald famous – 68% corn, 20% wheat, 12% malted barley – O’Driscoll identifies casks with a certain profile to be considered exclusively for VVS releases.

“We always let our whiskey tell us when it’s ready, and our latest VVS release offered just the right amount of complexity and depth of flavor when we tasted it at 11 years old,” said O’Driscoll. “Not a day more of aging was needed for this Bourbon to fulfill the expectations that discerning Old Fitz fans have for a VVS Bourbon that carries its name. This one’s worth saving and savoring for special occasions.”

Old Fitzgerald Bottled-in-Bond 11-Year-Old VVS 2025 comes on the heels of the brand’s first nationwide release and signature expression: Old Fitzgerald Bottled-in-Bond 7-Year-Old Kentucky Straight Bourbon Whiskey. While the new signature expression gives Whiskey drinkers a more accessible way to enjoy Old Fitz on more occasions, the newest release stays true to VVS tradition in being offered in highly limited quantities, identifiable by its maroon label.

As with all Old Fitzgerald Bottled-in-Bond Bourbons, each VVS label proudly displays its distilling and bottling season and adheres to the strict Bottled-in-Bond requirements that ensure quality, transparency and craftsmanship.

Now available exclusively at the Heaven Hill Bourbon Experience in Bardstown, Ky and select Kentucky retailers for $169.99 per 750ml bottle.

ABOUT OLD FITZGERALD BOURBON 

Old Fitzgerald’s line of legendary, award-winning wheated Bourbons dates back to the late 1800s. Inspired by John E. Fitzgerald, a treasury agent famous for thieving Whiskey from the barrels in his care. First trademarked in 1884, the brand’s Whiskey earned worldwide acclaim, through sales on luxury rail cars, steamships and private clubs. More than a century later in 1999, Heaven Hill acquired, along with the purchase of the Bernheim Distillery, the Old Fitzgerald brand and aging stocks of wheated Bourbon, ushering the brand into the 21st century. Today, Old Fitzgerald is renowned for its signature wheated mashbill and diamond decanters. Its core Whiskeys include the coveted and highly-allocated twice-annual decanter series releases and its newest year-round offering, Bottled-in-Bond 7-Year-Old, which has already been awarded a Gold medal at the 2025 San Francisco World Spirits Competition.

ABOUT HEAVEN HILL DISTILLERY

Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 2 million barrels aging in more than 70 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky, Parker’s Heritage Collection, and Old Fitzgerald along with its extensive Bottled-in-Bond label collection. Heaven Hill Distillery currently holds the title of 2024 and 2023 Whisky Magazine Distillery of the Year and 2023 World’s Best Small Batch Bourbon from the Icons of Whisky, as well as the 2022 Large Spirits Producer of the Year from the Ascot Awards. Heaven Hill Distillery held the title of 2020 Whisky Advocate Whisky of the Year, the second Whisky of the Year for Heaven Hill Distillery in the past four years. In 2019 Heaven Hill Distillery was named San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2016 Whisky Magazine Distillery of the Year. 

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Review: Martinis Are Now Mobile With Write-Off

Review: Martinis Are Now Mobile With Write-Off

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

KDP Gets Dirty With Soda Innovation, Flavor-Forward Energy SKUs

KDP Gets Dirty With Soda Innovation, Flavor-Forward Energy SKUs

SPONSORED POST
Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Marketplace

Contract Brewing Available in Metro Washington DC

Contract Brewing Available in Metro Washington DC

View All|Post a Listing

Featured Jobs

Brewery Operator - 3rd Shift - New Holland Brewing Co. LLC

Brewery Operator - 3rd Shift - New Holland Brewing...

Austin TX - Sales Representative - DioniLife USA

Austin TX - Sales Representative - DioniLife USA

Shift Brewer - Indian River Beverage Corporation

Shift Brewer - Indian River Beverage Corporation

Regional Sales Director, Midwest - Mingle Beverage Company LLC

Regional Sales Director, Midwest - Mingle Beverage...

Area Sales Manager - Cleveland, OH - Good Boy Vodka

Area Sales Manager - Cleveland, OH - Good Boy Vodk...

Area Sales Manager - NYC - Good Boy Vodka

Area Sales Manager - NYC - Good Boy Vodka

View All Jobs|Post a Job

More News

Celsius Reveals Energy+ Hydration Line, Rockstar Rebrand

Celsius Reveals Energy+ Hydration Line, Rockstar Rebrand

THE CPG INSIDER WEEKLY

THE CPG INSIDER WEEKLY

Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s

Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s

Hiyo Closes $20.8M Series B as Distribution Footprint Surges

Hiyo Closes $20.8M Series B as Distribution Footprint Surges

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  • Head Brewer - Finney Hospitality Group - Finney Hospitality Group
  • Senior Beer Sales Representative — NYC & Long Island - Yamada Trading Inc - Yamada Trading Inc
  • Territory Sales Representative – Colorado (Denver Metro) - Pure Madness Group - Pure Madness Group
  • Brewer - Aloha Beer - Aloha Beer
  • Production Brewer I or Production Brewer II - Fort George Brewery - Fort George Brewery
  • Natural Food + Grocery Whole Foods Market Key Account Manager - Austin, TX - Green Spoon Sales - Green Spoon Sales
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  2. Taste Radio: How Amara Surged From DTC To National Retail
  3. Smartwater Takes Fresh Swing at Sparkling with Latest Innovations
  4. Review: Martinis Are Now Mobile With Write-Off
  5. Coca-Cola Tests Prebiotic Twist on Its Biggest Brands
  6. KDP Gets Dirty With Soda Innovation, Flavor-Forward Energy SKUs
  7. Celsius Reveals Energy+ Hydration Line, Rockstar Rebrand
  1. Black Irish Expands Wisconsin Distribution with Badger Liquor
  2. The Ave Brewing Company | Craft Beer & AVE CRUISER Craft Vodka Cocktails
  3. Thomas Henry Introduces New Ginger Ale and Botanical Tonic Mixers
  4. Breakaway Music Festival and Garage Beer Bring Sports and Festival Culture Together With Limited-Edition Capsule
  5. Maker's Mark Goes Further for Flavor with Its First-Ever Whisky Finished with Japanese Mizunara Oak Staves
  6. H2ALL Is Building More Than Water Projects. It’s Building a Global Community.
  7. The Duckhorn Portfolio Named #21 on Fortune 2026 Best Workplaces in Manufacturing & Production
  1. Review: Martinis Are Now Mobile With Write-Off
  2. Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  3. Surfside, Sun Cruiser Drive Prepared Cocktail Gains In Latest NIQ Scans
  4. Martignetti Companies Adds 17 Markets As RNDC Deal Closes
  5. Stateside Brands Projects 4 Million Cases for Super Lyte in Year One
  6. Relaxation At The Center Of $300M Intoxicating Hemp Beverage Business
  7. Breakthru CCO Talks Backing Out of RNDC Deal, Priority Categories
  1. Deschutes Tags Into Hard Sports Drink Segment with Firelyte
  2. Health Claims Pose Potential Regulatory Hurdle for Hard Sports Drink Makers
  3. Accelerated Beer Losses & RTD Slowdown Drive Q3 Downturn in Circana Scans
  4. Brewbound Live 2026: Charting Stone Brewing’s Future in a House of California Brands
  5. Feds’ Southern Glazer’s Bribery Probe Could Serve as ‘Template’ For Future Investigations
  6. Fall Chill Hits Beer Ordering in ‘Contractionary’ September Beer Purchasers’ Index
  7. Insider’s Week in Beer: 🥶 Pop-Tarts Turns Frosty on BuzzBallz Collab
View All|Submit News

Promoted PR Posts

Brause Launches at Harmons, Central Market, and Select BevMo Locations via UNFI UpNext

Brause Launches at Harmons, Central Market, and Select BevMo Locations via UNFI UpNext

Anytime Farmhouse Brings First Regenerative Organic Certified Spirits and RTDs to Whole Foods Market Across 5 New States

Anytime Farmhouse Brings First Regenerative Organic Certified Spirits and RTDs to Whole Foods Market Across 5 New States

FORALL takes Flavorless Protein National with Exclusive Sprouts Rollout, Leading with World-First Flavorless Protein Water

FORALL takes Flavorless Protein National with Exclusive Sprouts Rollout, Leading with World-First Flavorless Protein Water

Ollie Expands ERP System to Include Distilleries and Purpose-Built Tools for Spirits Producers

Ollie Expands ERP System to Include Distilleries and Purpose-Built Tools for Spirits Producers

ForceBrands Appoints Brian Waivada as Head of Executive Search

ForceBrands Appoints Brian Waivada as Head of Executive Search

Twisted Alchemy Introduces Whole30 Approved 100% Mandarin Orange Juice, a New Cold-Pressed Citrus, to Whole Foods Market

Twisted Alchemy Introduces Whole30 Approved 100% Mandarin Orange Juice, a New Cold-Pressed Citrus, to Whole Foods Market

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase