Austin, TX – August 2025 — Bold Move Beverages, the trailblazing brand behind Cold Brooze®,a pioneering canned cocktail that blends American whiskey, cold brew coffee, and vanilla, is thrilled to announce its official market launch in St. Paul and Minneapolis, Minnesota.
Why It Matters to Our Audiences
For Retail, Bars & Restaurants
- Consumer Appeal: With uncompromising ingredients, no & low sugar, and just 110–160 calories per 12-oz can, Cold Brooze taps into demand for bold indulgence.
- Operational Ease: Grab-and-go convenience means no baristas, no shakers—just pop it open and pour, making beverage service fast and seamless.
- Innovative Offering: Serve a one-of-a-kind, ready-to-drink beverage with a 6% ABV that combines cold brew coffee with the warmth of whiskey. It's perfect for brunch menus, late mornings, or kickstarting adventure.
For Whiskey & Coffee Influencers
- The Best of Both Worlds: Experience the familiar roast of cold brew coffee with the smooth warmth of whiskey, zero-sugar Original Black for purists, or creamy Vanilla Oat for those craving a slightly sweeter, oat-milk twist.
- Elevated Energy: With ~100 mg of caffeine and low alcohol, Cold Brooze offers a balanced buzz, ideal for post-gym meetups, morning tailgates, and social brunches.
- Aesthetic & Authentic: Its sleek, adventure-forward branding ties into a lifestyle that values authenticity, boldness, and community. Perfect for your content feeds.
For Beverage Media
- A Category Disruptor: Cold Brooze is more than another canned cocktail, it’s innovating the brunch and early-day drinking space by combining premium coffee and alcohol in a refreshing, low-ABV format.
- Artisanal Craftsmanship: Made with premium Arabica coffee, aged American whiskey, and Madagascar vanilla, Cold Brooze delivers complexity, elegance, and authenticity.
- Founder Narrative: Jacob Guss, with an MBA and strategic background, left corporate life to create a product that energizes and socializes, making his brand’s story one of empowerment and bold leaps.
For Investors
- Momentum & Traction: Tripling growth every year and national retail partnerships, , Bold Move Beverages is scaling quickly, with Cold Brooze now in 6 states and counting.
- Flavor Expansion: The launch of Vanilla Oat, alongside the flagship Original Black, shows product innovation and customer segmentation in action.
- Market Growth: Already present in five states, Bold Move Beverages is expected to be in 10 states by the end of 2025
About Bold Move Beverages
Founded by Jacob Guss in Austin, TX, Bold Move Beverages launched Cold Brooze to blend caffeine’s wake-up call with whiskey’s social spirit. A bold venture born out of a passion for meaningful experiences, the brand champions joy, authentic connection, and courage.
Since inception:
- Raised $450K in early 2025
- Secured shelf space in national chains like Total Wine & More
- Forecasting $100K in 2025 revenue, with plans for aggressive 2026 growth
Minnesota Launch Details
Cold Brooze is now available and distributed by Bellboy Distributing across bars, restaurants, and retail in Minneapolis and St. Paul. Local establishments looking to elevate their beverage menus are encouraged to request distribution or find a can using our store locator on our website. Bold Move Beverages
Take the Bold Move Today Whether you’re holding a can of smoky Original Black or creamy Vanilla Oat, Cold Brooze doesn’t just taste good—it sparks bold conversations, energizes communal moments, and invites every bold-minded Minnesotan to make every day count.
For More Information:
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