• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Priscilla Block to Headline Monster Energy Outbreak Tour: 'Things You Didn't See'

info_outline PRESS RELEASE posted by Monster Energy

Aug. 26, 2025 at 1:18 pm

X LinkedIn Reddit Facebook Email
Report Press Release
Non-Alcoholic Beverages
  • image-01

PRISCILLA BLOCK TO HEADLINE MONSTER ENERGY

OUTBREAK TOUR: 'THINGS YOU DIDN’T SEE'

Greylan James and Payton Smith to support

The Priscilla Block Official Fan Club pre-sale starts Wednesday, August 20 at 10 AM EST

General pre-sale begins Thursday, August 21 at 10 AM EST

Public on-sale beginning Friday, August 22 at 10 AM EST

PLATINUM-selling artist Priscilla Block will headline the Monster Energy Outbreak: Things You Didn’t See Tour, kicking off Thursday, October 23rd at The Ranch Concert Hall & Saloon in Fort Myers, FL. The 15-date tour will boast Block’s signature charisma and sass-filled take on country music to her devoted fanbase of more than 5 million – lovingly dubbed “The Block Party” – in cities across the Southeast and Midwest this fall with support from Greylan James and Payton Smith on select dates. The tour will also follow the release of her recently announced sophomore album, Things You Didn’t See, out October 10 via MCA.

The Priscilla Block Official Fan Club will have early access to tickets starting Friday, August 22 at 12 pm local. Spotify pre-sale will open Tuesday, August 26 at 10 AM, and public on-sale begins Wednesday, August 27 at 10 AM local. For a full list of dates and tickets, visit priscillablock.com/tour.

“I couldn't be more excited to be teaming up with the Monster Energy Outbreak Tour to bring my new record, Things You Didn't See, to life onstage. I can promise you that this tour will be unlike anything you've seen from me before, so trust me when I say you don't want to miss it.”

Block’s new song, “Couldn’t Care Less”, which is the second track shared from the forthcoming  Things You Didn’t See, is a vulnerable letter to the music industry on being misunderstood (listen HERE). She’ll perform the album track “You’re Breaking My Heart (Cecilia)” during her TODAY Show debut in the show’s 9 AM hour next Wednesday, August 27 (listen HERE).

In addition to her headlining tour, Block will hit the road with fellow country artist Cole Swindell this September, joining him for the ‘Happy Hour Sad Tour.’ For tickets to all shows, visit priscillablock.com/tour.

Priscilla Block On Tour:

Thu., Aug. 28 | Catholic Health Amphitheater at Bald Hill | Farmingville, NY

Sat., Aug. 30 | Midwest Old Threshers Reunion | Mount Pleasant, IA

Thu., Sep. 4 | Huntington Center | Toledo, OH^

Fri., Sep. 5 | Canton Civic Center | Canton, OH^

Thu., Sep. 11 | Marshall Health Network Arena | Huntington, WV^

Fri., Sep. 12 | Erie Insurance Arena | Erie, PA^

Sat., Sep. 13 | Mohegan Sun Arena at Casey Plaza | Wilkes-Barre Township, PA^

Thu., Sep. 18 | Rupp Arena | Lexington, KY^

Fri., Sep. 19 | The Classic Center | Athens, GA^

Sat., Sep. 20 | Dignity Health Amp | Macon, GA^

Thu., Sep. 25 | Dacotah Bank Center | Brookings, SD^

Fri., Sep. 26 | Alliant Energy PowerHouse | Cedar Rapids, IA^

Sat., Sep. 27 | Alerus Center | Grand Forks, ND^

Thu., Oct. 2 | Blue FCU Arena | Loveland, CO^

Fri., Oct. 3 | Ford Wyoming Center | Casper, WY^

Sat., Oct. 4 | Brick Breeden Fieldhouse | Bozeman, MT^

Thu., Oct. 9 | Angel of the Winds Arena | Everett, WA^

Fri., Oct. 10 | Toyota Center | Kennewick, WA^

Sat., Oct. 11 | Ford Idaho Center Amphitheater | Nampa, ID^

Thu., Oct. 23 | The Ranch Concert Hall & Saloon | Fort Myers, FL*

Fri., Oct. 24 | Hard Rock Live at Seminole Hard Rock Hotel & Casino | Hollywood, FL^

Sat., Oct. 25 | The BayCare Sound | Clearwater, FL^

Sun., Oct. 26 | The St. Augustine Amphitheatre | St. Augustine, FL^

Wed., Oct. 29 | Two Dimes | Tuscaloosa, AL*#

Thurs., Oct. 30 | The Mill & Mine | Knoxville, TN*#

Fri., Oct. 31 | The Signal | Chattanooga, TN*#

Sat., Nov. 1 | The Wind Jammer | Isle of Palms, SC*#

Thurs., Nov. 6 | The Rave II | Milwaukee, WI*

Fri., Nov. 7 – Sat., Nov. 8 | Island Resort & Casino | Harris, MI*

Thurs., Nov. 13 | The Admiral | Omaha, NE*@

Sat., Nov. 15 | Val Air Ballroom | Des Moines, IA*@

Thurs., Nov. 20 | Mercury Ballroom | Louisville, KY*#

Fri., Nov. 21 | The Blue Note | Columbia, MO*#

Sat., Nov. 22 | Midnight Rodeo Springfield | Springfield, MO*#

Fri., Dec. 5 | Joe's Live | Rosemont, IL*@

Sat., Dec. 6 | 8 Seconds Saloon | Indianapolis, IN*@

^ denotes support dates for Cole Swindell’s Happy Hour Sad Tour

* denotes Monster Energy Outbreak Tour: Things You Didn’t See

# denotes support from Greylan James

@ denotes support from Payton Smith

ABOUT PRISCILLA BLOCK:

Priscilla Block is one country’s boldest and most-unapologetic breakout voices, cultivating a fiercely loyal fanbase of more than 5 million who have grown to adore her unfiltered storytelling and catchy, confessional hooks that turn pain into empowerment. On her sophomore album, Things You Didn’t See, due October 10th via MCA, she offers a unique, matured perspective of the cost of always being “on” — the anxiety, the burnout, the pressure, and everything that bubbles beneath the shiny surface of fame. Across 14 tracks, Things You Didn’t See is an invitation to know Block on the most personal level —where she comes from, tales of love and loss, her discipline and strength, unseen struggles and more.

Block has achieved success on the iTunes All-Genre and Country charts with her PLATINUM-certified track “Just About Over You,” and notched her first No. 1 hit at country radio with her Justin Moore duet “You, Me, And Whiskey” in 2023. She’s earned more than 700 million global career streams and has made appearances on The Kelly Clarkson Show, The Tamron Hall Show, The Ellen Degeneres Show and more. Her debut album, Welcome to the Block Party, received recognition from The New York Times (“Best Albums of 2022"), CMT (“Breakthrough Video of the Year”), and the Academy of Country Music (“New Female Artist of the Year” nomination), among others. Block has opened for Shania Twain, Jon Pardi, Old Dominion and Cole Swindell, and recently announced her 'Things You Didn’t See Tour.’ Her headlining tour will go on sale Friday, August 22nd (10 AM local time) and hit cities across the Southeast and Midwest, including Tuscaloosa, Milwaukee, Louisville, Indianapolis and more. For tickets and more info, visit priscillablock.com/tour.

ABOUT MONSTER ENERGY: Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the music life, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, and artists represent. More than a drink, it's the way of life lived by athletes, artists, believers, and fans. See more about Monster Energy, including all of its drinks at monsterenergy.com.  

Connect with Monster Energy Music: Instagram | Twitter | Website

ABOUT OUTBREAK PRESENTS: Launched in 2011, the Monster Energy Outbreak Tour showcases the biggest new names in music each year amidst their culture-impacting, breakthrough moment. The Monster Energy Outbreak Tour is the largest national touring brand in the club and theater space, recognized as the ultimate tastemaker in the live arena, and currently consists of four annual music tours across multiple genres. Notable alumni include Post Malone, Morgan Wallen, Kendrick Lamar, The Chainsmokers, Latto, Kane Brown, and 21 Savage, to name a few.  

For more information about The Monster Energy Outbreak Tour, visit: outbreakpresents.com.

Connect with Outbreak Presents: Instagram | Twitter | Website

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Taste Radio: Flops Or Future Hits? Rethinking Failed CPG Products.

Taste Radio: Flops Or Future Hits? Rethinking Failed CPG Products.

People Moves: BRĒZ Founder Transitions, Throne Adds Seasoned CMO

People Moves: BRĒZ Founder Transitions, Throne Adds Seasoned CMO

Sazerac Enters the Ring for Brown-Forman, But Analysts Are Skeptical

Sazerac Enters the Ring for Brown-Forman, But Analysts Are Skeptical

SPONSORED POST
Rethinking Functional Beverages: Mainstream Price, Mainstream Velocity

Rethinking Functional Beverages: Mainstream Price, Mainstream Velocity

Marketplace

BevSnax - Do you need help with sales in New York State ?

BevSnax - Do you need help with sales in New Yo...

View All|Post a Listing

Featured Jobs

Key Account Manager - Southeast - Good Boy Vodka

Key Account Manager - Southeast - Good Boy Vodka

Vice President of Sales - Southeast US - Good Boy Vodka

Vice President of Sales - Southeast US - Good B...

Facilities and Maintenance Technician - Coronado Brewing Co.

Facilities and Maintenance Technician - Coronad...

Business Development Specialist - Pittston Co-Packers

Business Development Specialist - Pittston Co-P...

Area Sales Manager - Cascadia Managing Brands for International Client

Area Sales Manager - Cascadia Managing Brands f...

Area Sales Manager - South FL (Miami, Ft Lauderdale) - Good Boy Vodka

Area Sales Manager - South FL (Miami, Ft Lauder...

View All Jobs|Post a Job

More News

Profile: Charm Tonic Puts Gen Z Lens on “Social Wellness”

Profile: Charm Tonic Puts Gen Z Lens on “Social Wellness”

New Products: Bucked Up Innovates; Cann Boosts Buzz With Caffeine

New Products: Bucked Up Innovates; Cann Boosts Buzz With Caffeine

Ohio Judge Blocks Hemp Ban; Texas Hemp Group Sues State Officials

Ohio Judge Blocks Hemp Ban; Texas Hemp Group Sues State Officials

SEC Sues Drake’s Organic Spirits For $2.4M In Investor Fraud

SEC Sues Drake’s Organic Spirits For $2.4M In Investor Fraud

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Business Development Specialist - Nantucket Crisps - Nantucket Crisps
  • Shift Brewer/Cellar Person - Ponysaurus Brewing - Ponysaurus Brewing
  • Brewer 1 - Kona brewing hawaii - Kona brewing hawaii
  • Sales & Marketing Manager - Irwin Brewing Company - Irwin Brewing Company
  • National Account Manager - Midwest (TX or IL based) - Radeberger Gruppe USA - Radeberger Gruppe USA
  • von Trapp Brewing Lager Ambassador- Pennsylvania and New Jersey - von Trapp Brewery - von Trapp Brewery
  • Brewery Cellar Technician (1) and Packaging Technicians - Isle Brewers Guild, LLC - Isle Brewers Guild, LLC
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Taste Radio: Flops Or Future Hits? Rethinking Failed CPG Products.
  2. People Moves: BRĒZ Founder Transitions, Throne Adds Seasoned CMO
  3. Sazerac Enters the Ring for Brown-Forman, But Analysts Are Skeptical
  4. Profile: Charm Tonic Puts Gen Z Lens on “Social Wellness”
  5. New Products: Bucked Up Innovates; Cann Boosts Buzz With Caffeine
  6. Ohio Judge Blocks Hemp Ban; Texas Hemp Group Sues State Officials
  7. SEC Sues Drake’s Organic Spirits For $2.4M In Investor Fraud
  1. Talisker Introduces Magma 47-Year-Old Single Malt Scotch Whisky
  2. CRU Winery Announces Distributor Partnership with American Northwest Distributors
  3. 100 Coconuts Accelerates Growth with Key Leadership Appointments and Expanding Global Momentum
  4. Southern Glazer’s Wine & Spirits Named Broker of Record for Peg Leg Porker Spirits Across 18 Control Markets
  5. LAUNCH: Erewhon x Laufey Smoothie Featuring Real Coco
  6. Fat Tuesday Collaborates with Still G.I.N. By Dre and Snoop on Limited-Edition 4/20 Promotion
  7. Natalie’s Juices Expands Retail Presence with National Kroger Launch of Tangerine Juice
  1. Sazerac Enters the Ring for Brown-Forman, But Analysts Are Skeptical
  2. SEC Sues Drake’s Organic Spirits For $2.4M In Investor Fraud
  3. Report: Sazerac Explores Brown-Forman Deal Following Pernod Ricard Merger Talks
  4. 514 Eagle Rock Colorado Employees Face Layoffs After Southern Glazer’s Sale, Per WARN Notice
  5. Old World, New Bet: Branca’s President On Taking a Stake in Alcohol-Removal Tech
  6. Brown-Forman, Pernod Ricard Merger Could Lead to Fewer Buyers and Distributors for Independent Brands
  7. How Mocktail Club Cracked The Control State Retail Channel
  1. Press Clips: Reyes’ New VP of Wine, Corona No Longer as Growth Driver, PBR’s $12 30-Packs & More
  2. CPI: Beer Led March Price Increases On- & Off-Premise; Gas +18.9% YoY
  3. Vermont’s Baker Distributing Acquires Calmont, Leaving 2 Beer Distributors in the State
  4. Sazerac Bid for Brown-Forman May Face Antitrust and Strategic Hurdles
  5. NIQ On-Premise Update: Festivals, Baseball & Mini Cocktails
  6. SEC Sues Drake’s Organic Spirits For $2.4M In Investor Fraud
  7. Report: Sazerac Explores Brown-Forman Deal
View All|Submit News

Promoted PR Posts

Sarah Wragge Wellness Expands Award-Winning SWW Alkalize to Happier Grocery Following Strong Demand from New York Clients

Sarah Wragge Wellness Expands Award-Winning SWW Alkalize to Happier Grocery Following Strong Demand from New York Clients

Wip Launches Fruit Punch and Blue Raspberry, Setting a New Standard for Flavor in Functional Energy

Wip Launches Fruit Punch and Blue Raspberry, Setting a New Standard for Flavor in Functional Energy

Proper Beverage Announces Full Availability of SLIM Can Production at Hudsonville, Michigan Facility

Proper Beverage Announces Full Availability of SLIM Can Production at Hudsonville, Michigan Facility

Kamello to Be Featured at Jacks Pro Surf Competition

Kamello to Be Featured at Jacks Pro Surf Competition

Protein the Organic Way: Introducing Organic Valley® Protein Plus™ Ultra-Filtered Milk

Protein the Organic Way: Introducing Organic Valley® Protein Plus™ Ultra-Filtered Milk

Hawaiian Springs Surges in Distribution and Outperforms Category Amid Ownership Transition

Hawaiian Springs Surges in Distribution and Outperforms Category Amid Ownership Transition

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙