Wild Common Names Brian Axelrod as New President

JACKSON HOLE, WY (August 26, 2025)  - Wild Common, an agave spirits company creating award-winning, small-batch tequila and mezcal, has announced the appointment of spirits industry veteran Brian Axelrod as the company's new President.

Wild Common recently released a category-defining añejo and its award-winning lineup continues to receive recognition from industry experts since its debut in 2021. The company plans to continue its goal of creating tequila and mezcal that honor tradition while being designed for the modern consumer with uncompromising standards. To accelerate this goal, Axelrod will spearhead the company's strategic decisions, bringing his proven operational excellence to drive results.

Axelrod brings 20+ years of spirits experience working on the distribution and commercial side of some of the most iconic spirits labels in the industry. He co-founded Eric LeGrand Bourbon, SipMARGS, and is the Founding Partner of Chica~Chida, playing a key role in growing each brand. He served as the US Director and Partner of Proper No. Twelve where he helped launch the whiskey in various accounts across North America. Prior to Proper No. Twelve, he worked on D’USSE Cognac as the Brand Director and Commercial Director for Champagne Armand de Brignac for over 6 years alongside Jay-Z and Desire Perez. 

“As our company matures, we are thrilled to bring on Brian Axelrod as Wild Common’s first ever President,” states Andy Bardon, Founder of Wild Common. “Landing talent of his caliber signals Wild Common's readiness to compete at the highest levels as we pursue our mission to become one of the most respected craft agave spirits brands in the world.” Bardon continues, “This addition of experienced leadership positions Wild Common for sustained growth through disciplined execution.”

“After watching Wild Common’s incredible growth over the past few years, I couldn’t be more thrilled to join the team,” said Brian Axelrod, President of Wild Common. “I admire their commitment to creating standout tequila and valuing transparency in their ingredients. In this next phase, I’ll focus on expanding into new markets, growing the team with best-in-class talent, and continuing to scale the platform and product innovation.” 

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Media Contact

MVJ Consulting

Monique Jones

ABOUT WILD COMMON

Wild Common crafts small batch tequila and mezcal for people who believe in uncompromising standards. Produced in Jalisco, Mexico, our spirits are made with transparency, honesty, and reverence for tradition. We have dual responsibilities—to our consumers who deserve the highest standards, and to the producers, culture, and lands that create these spirits. Our role is bridging that connection.