Welch's Craft Cocktails Expands The Family

WELCH’S® expands its ready-to-drink cocktail lineup with WELCH’S™ Craft Cocktails Spritz and WELCH’S™ Craft Cocktails Margaritas, now available at retailers in select states across the US.

Oklahoma City, OK In 2024, WELCH’S® announced the launch of WELCH’S™ Craft Cocktails, a new ready-to-drink alcoholic beverage line inspired by the brand’s signature fruit flavors and crafted for modern sipping occasions. WELCH’S™ Craft Cocktails’ initial lineup consists of four flavors made with vodka and grain-neutral spirits, blending bold fruit with thoughtfully crafted recipes to offer consumers an elevated beverage.

After the success of the initial launch in 2024, WELCH’S™ Craft Cocktails has produced two new and exciting product lineups: Vodka Spritz and Margarita. Both product lines are available in 4-packs of 12-oz cans with an alcohol by volume (ABV) of 5.9%.

The WELCH’S™ Craft Cocktails Spritz line consists of two delicious flavors. The first is Citrus Splash Vodka Spritz, crafted with WELCH’S® Pineapple Orange Juice and effervescent carbonation. The second flavor in this line is White Grape Vodka Spritz, a light and bubbly balance of refreshment. These fresh new cocktails make the perfect tagalongs for brunch or a picnic in the park.

The next new product line is the WELCH’S™ Craft Cocktails Margaritas, consisting of two flavors: Tropical Margarita and Strawberry Margarita. Made with WELCH’S® Mango juice, tequila, and lime, the Tropical Margarita is a perfect companion to a salted rim and good company. The Strawberry Margarita, crafted with real WELCH’S® fruit juice, pairs perfectly with a squeeze of lime. These new products let consumers enjoy the fruit flavors they know and love in a fresh, contemporary way.

All WELCH’S™ Craft Cocktails products can be found on shelves in select retailers in the following states: Alabama, Arizona, California, Colorado, Georgia, Idaho, Illinois, Iowa, Kansas, Kentucky, Louisiana, Michigan, Mississippi, Missouri, Montana, Nevada, New Mexico, New York, North Carolina, Oklahoma, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, West Virginia, Wisconsin, and Wyoming. To find out about the latest news and distribution details on WELCH’S™ Craft Cocktails, visit welchscraftcocktails.com and follow us on Facebook and Instagram @welchscocktails.

About WELCH’S™ Craft Cocktails

Inspired by the premium fruit juice and impressive flavors in Welch’s iconic fruit juice offerings, COOP Beverage Works and WELCH’S® partnered to create flavor-forward craft cocktails that feature real fruit juice blended with vodka for adults of legal drinking age to enjoy. WELCH’S™ Craft Cocktails is currently available in Vodka Transfusion, Vodka Cranberry, Watermelon Mule, Passion Fruit Mojito, Strawberry Margarita, Tropical Margarita, White Grape Vodka Spritz, and Citrus Splash Vodka Spritz, which offer a refreshing, adults-only twist on WELCH’S® iconic fruit juice products.

About WELCH’S®

Founded in 1869 and headquartered in Concord, Mass., WELCH’S® is an iconic and leading fruit-based food and beverage company owned by a cooperative of about 700 family farms across the United States. Welch’s is known for products such as 100% Grape Juice, Passion Fruit Juice, Concord Grape and Strawberry Spreads, and Sparkling Juice Cocktails. Through the Growing Tomorrow Together sustainability practices, Welch’s is committed to improving the quality of life for our communities, employees, and family farm owners. Visit welchs.com or follow us on Instagram.

About COOP Beverage Works

COOP Beverage Works is a wholly owned subsidiary of Oklahoma City-based craft brewery COOP Ale Works. COOP Beverage Works develops and markets alcoholic beverage products in the seltzer, ready-to-drink (RTD), and malt-beverage categories.