Mingle’s latest mocktail innovation is a zero-proof take on the ever-popular Espresso Martini. Each 12 ounce can is labeled as having three 4 oz servings, and contains 80 calories, 5 grams of sugar and approximately 85 mg of caffeine. Ingredients include water, organic cane sugar, cold brew coffee concentrate, coffee powder, natural flavors, salt and stevia. The result is a convincing and enjoyable coffee-forward mocktail that feels like one of the stronger offerings in Mingle’s lineup.
Things that stand out:
- The flavor does a surprisingly good job of capturing the essence of an espresso martini. There’s plenty of coffee flavor, while the sweetness and added flavorings create a profile that feels more cocktail-like than simply canned cold brew.
- At just 5 grams of sugar per can, the product delivers enough sweetness to round out the coffee without becoming overly sugary or heavy. It definitely tastes like a pretty convincing cocktail replacement rather than just a coffee drink.
- Approximately 85 mg of caffeine gives the product some functional kick and feels appropriate for the espresso martini occasion, although consumers will definitely want to be aware that it is caffeinated.
- The brown and gold color palette is a strong fit for the flavor. The prominent gold Mingle branding and straightforward hierarchy give the can a polished and somewhat premium appearance.
- Served chilled and poured into proper glassware, this feels capable of delivering a convincing adult beverage experience despite containing no alcohol.
Things to consider:
- The can is labeled as three 4-ounce servings, which feels somewhat disconnected from how consumers are likely to drink a 12-ounce ready-to-drink beverage.
- Espresso martini has become a crowded flavor and cocktail concept, so Mingle will need its established brand identity and execution to help distinguish this product from other zero-proof coffee cocktails.
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