Cargill Introduces Craftiva Brand for Consumers Cutting Back on Sugar, Not Taste

Reduced-sugar beverage syrups and sweetener packets bring café-style taste for people who want less sugar, not less flavor

Key facts

• What’s new: Cargill introduced Craftiva™, a reduced-sugar brand of flavored syrups and sweetener packets, on Oct. 28, 2026.

• Consumer insight: Gen Z and millennial consumers prefer reduced sugar over zero sugar (25% vs. 17%), according to Cargill’s 2026 Future of Sweeteners research.

• Products: Craftiva offers four flavored syrups (Vanilla, Caramel, Brown Sugar & Cinnamon and Toasted Marshmallow) with 7 grams of sugar per serving vs. about 20 grams in the leading national-brand syrup, plus 5-calorie sweetener packets made just with cane sugar and stevia sweetener.

• Where to buy: Craftiva is available now on Amazon, and coming to TikTok Shop, U.S. retail stores and foodservice distributors in the coming weeks.

WAYZATA, Minn., Oct. 28, 2026 – Cargill has introduced Craftiva™, a reduced-sugar brand of flavored syrups and sweetener packets for consumers who want to cut back on sugar without giving up great taste.

Consumer research points to growing demand for reduced-sugar options. In the International Food Information Council’s 2025 Food & Health Survey, 61% of Americans said they are trying to limit sugars, while 14% said they are trying to avoid them entirely. Among younger consumers, Cargill's 2026 Future of Sweeteners research found that 1 in 4 Gen Z and millennial consumers prefer reduced-sugar products.

“We believe reduced sugar is becoming an addressable market of its own,” said Asheesh Choudhary, senior vice president and managing director of salt and consumer brands at Cargill. “The Craftiva portfolio is built around the idea that consumers shouldn’t have to choose between great flavor and reducing sugar. We’re excited to bring a new option to serve both needs.”

Built on Cargill’s sweetener and flavor expertise, Craftiva™ is designed for the middle ground between full sugar and zero sugar. Its reduced-sugar flavored syrups and two-ingredient sweetener packets are made for everyday drinks: the morning latte, the afternoon cold brew, the weekend mocktail. Craftiva™ is made for people who want less sugar, not less flavor.

Craftiva™ flavored syrups come in Vanilla, Caramel, Brown Sugar & Cinnamon and Toasted Marshmallow. Each serving has just 7 grams of sugar, compared with approximately 20 grams in the leading national-brand full sugar syrup, while delivering the rich flavor people expect from café-style drinks. The syrups are made with cane sugar, stevia sweetener and sea salt for a balanced sweetness and are available in both 375-milliliter (12.7-ounce) and 750-milliliter (25.4-ounce) sizes.

Craftiva™ sweetener packets are made with two ingredients: cane sugar and stevia sweetener. Each packet has 5 calories and sweetness comparable to two teaspoons of sugar. Packets come in multiple count sizes for home, on the go and foodservice.

“Consumers increasingly want to reduce sugar, but they don’t want to give up the drinks and flavors they love,” said Brian Tockman, senior director of consumer brands at Cargill. “The Craftiva lineup was created specifically for that customer. Our goal is simple: deliver premium, great-tasting sweetness and flavor with meaningfully less sugar.”

For consumers and foodservice partners, the Craftiva™ brand offers recognizable ingredients, contemporary flavors and less sugar for both tabletop sweetening and flavored drinks.

As of Oct. 28, 2026, Craftiva™ products are available on Amazon. They will be available on TikTok Shop and through U.S. retail stores and foodservice distributors in the coming weeks.

About the Craftiva™ brand

Craftiva™ is a premium reduced-sugar sweetener and flavored syrups brand from Cargill, created to help consumers enjoy their favorite beverages with less sugar and all the flavor they expect.

About Cargill

Cargill is committed to providing food, ingredients, agricultural solutions, and industrial products to nourish the world in a safe, responsible, and sustainable way. Sitting at the heart of the supply chain, we partner with farmers and customers to source, make and deliver products that are vital for living.

Our 155K+ employees innovate with purpose, providing customers with life’s essentials so businesses can grow, communities prosper, and consumers live well. With 160 years of experience as a family company, we look ahead while remaining true to our values. We put people first. We reach higher. We do the right thing—today and for generations to come. For more information, visit Cargill.com and our News Center.