As announced in August, WTRMLN WTR is getting into the sports drink category with the launch of WTRMLNSLCE. The move not only diversifies the company’s offerings, but it also puts it into a much higher velocity category than it has existed in previously.
Welch's Sparkling + Energy is “looking to reimagine the energy drink category around great taste," but, unfortunately, that's about the last thing that this product introduction does for the either the category or for the company.
La Colombe’s latest offering is a nitrogen-infused blend of coffee and lemonade, which is the company’s first product to feature citrus.
Launching with three flavors, including Chocolate Banana, Mango Crème and Strawberry Crème, Fruit Infusions are soy and dairy free, low in sugar (6g), and high in protein (18g from hemp, brown rice, and pea proteins).
BRWD is an upstart line of energy drinks that is made exclusively with naturally sourced ingredients, including barley malt extract. The product line is launching with two SKUs: Cherry + Rhubarb and Citrus + Ginger.
Announced in August, Ethan’s MCT Shots is the follow up to the brand’s line of apple cider vinegar (ACV) shots that they launched last year.
Earlier this summer, Austin Tex.-based Picnik announced three flavor extensions to their line of MCT oil enhanced beverages: Extra Bold Coffee, Vanilla Latte, and Gold Milk Matcha.
Earlier this year, Hawaii-based Shaka Tea announced it was revamping its branding and adding new distribution. This summer, the revamp is now a reality and the product is packaged in a modern looking 14 oz. bottle.
We taste three new flavors from Rise Brewing Company: Mocha Latte, Oat Milk Latte, and Classic Latte, each of which is packaged in a 7 oz. slim can with a widget that allows the products to be shelf-stable but still have an authentic nitro experience.
Functional beverage maker Dirty Lemon, which has operated a direct-to-consumer business model since the company's inception, recently announced the introduction of a new CBD-enhanced product offering.
Austin, Tex. based Cuvee Coffee, one of the first companies to create Nitro cold brew in ready-to-drink form, has continued to push forward when it comes to launching creative and innovative offerings. This product, which is an horchata flavored coffee, continues that trend.
As previously reported, Starbucks-owned Evolution Fresh is getting into the kombucha category. The six initial flavors of organic kombucha include Ginger Lemon Honeycrisp, Mango Pineapple, Spicy Greens, Ginger Greens, Turmeric Pineapple Coconut, and Pink Grapefruit.
Adding prebiotic content to kombucha is Wonder Drink’s latest attempt to differentiate in a category that has seen competition stiffen amid a seemingly never-ending supply of new product entries.
Komodo is a line of coconut water-based energy drinks that is designed to be a low calorie offering for “those who care about what they put in their bodies.” The brand’s revised flavor lineup (Komodo was a single SKU when we first looked at it back in 2016) consists of three SKUs: Original, Pineapple, and Mango.