The concept behind 4 Some seems like a timely one: take the good parts (namely the fruit flavor) of a cold-pressed and high pressure processed juice and add fiber and plant based protein to create a well-rounded beverage with a variety of benefits.
WTRMLN WTR has expanded its line with several new products, launching nationwide at Whole Foods. The new offerings are called BLNDS (“blends”) and feature a pairing of their watermelon water base blended with another ingredient: LMN (lemonade), CHRRY (tart cherry), LME (lime), and GNGR (ginger).
The nexus of drinkable soup and bone broth is something that works quite well and, after seeing and tasting what the company has created, feels like it might have larger potential than either concept does by itself.
While the size update is definitely a step forward for the brand, it’s the label update that we’re most excited about.
With Turmeric Golden-Milk already in its lineup, Rebbl’s latest offering, Turmeric Lemon Tart, clearly shows that the company sees opportunity in turmeric-based offerings.
Dreaming Cow Yogurt is a company that produces New Zealand-style grass-fed yogurt that is 100 percent pastured raised. To date, their product line has consisted of a line of cream top yogurts, but now they are moving into the beverage category with Lush, a new line of drinkable yogurts.
Secret Squirrel has taken somewhat of a purist approach with its cold brew tea line. The three blends, which include Rwanda Black, Sencha Green, and, for the only flavored variety, Mint Green, are very lightly sweetened and have rather assertive tea flavors.
On the surface, salted caramel is something that says indulgence and dessert, so a pairing with a chocolate beverage is appealing and intuitive. But, just like the other Rau flavors, the flavor is quite mellow.
Overall, the teas appear to have the makings of a product line that can compete in the mainstream premium RTD tea set.
Thirty is a low-calorie beverage that is billed as a “health-focused recovery drink.” The product’s formulation includes electrolytes, which, according to the company are intended to be “nearly triple” the amount found in a standard sports drink.
Founded in 1996, BAWLS Guarana has one of the longest tenures of any brand in the energy category. And it has more or less stayed its course rather than chasing the trends that the rest of the category has. As such, BAWLS new Ginger variety follows in the footsteps of its other products.
Having originally started as a line of coconut-based juices before eventually morphing into a line of coconut smoothies, Genius is no stranger to innovating and evolving its product lineup and branding. But its latest retrench is the most drastic yet: Genius is no longer a coconut-based beverage.
Since we first took a look at B’More Organic back in 2011, the brand, as well as the drinkable yogurt category it lives in, have evolved quite a bit.
With ready-to-drink coffee a $2 billion category and just about every coffee chain in America having taken a crack at it, we’re honestly somewhat surprised that it has taken this long for there to be a Dunkin’ Donuts’ branded offering.