Reviews: Wizzie’s, Uncle Arnie’s Share New Takes on Tea

This week’s review roundup sees two very different takes on teas: freshly brewed (Wizzie’s) and freshly buzzed (Uncle Arnie’s). To submit your beverage product to BevNET for review, click here. And to browse past reviews, check the archive here.

 

Wizzie’s Fresh Brewed Tea

Wizzie’s is a straightforward line of sugar sweetened, freshly brewed iced teas offered in five flavors: Lemon Mint Green Tea, Passion Fruit Lime, Blueberry Hibiscus, Lemon Mint, and Peach Ginger. The 16 ounce bottles feature bright fruit-centric illustrations and a clean layout that communicates approachability. The liquids lean into nostalgia with simple recipes and familiar flavor cues.

Things that stand out:

  • Clean and inviting labels with clear flavor differentiation and bright fruit graphics. Classic brewed tea taste with a familiar, refreshing profile. Lemon Mint and Peach Ginger deliver the strongest flavor execution with nostalgic appeal.
  • No artificial sweeteners or functional add-ons, which keeps the experience straightforward.

Things to consider:

  • Sugar (36 grams per can) and calorie (150 per can) levels are on the higher side for current market expectations.
  • Branding feels somewhat plain and may not create a strong emotional connection at shelf. Name and overall trade dress are approachable but lack a distinctive point of view.

Rating:

 

Uncle Arnie’s Zen Magic Tea

Zen Magic Tea is Uncle Arnie’s sucralose-sweetened, zero-sugar, zero-calorie version of a classic lemon iced tea, infused with 10 mg of THC per 12 oz. can.

Things that stand out:

  • The taste isn’t revolutionary, but it’s quite good. The liquid is on-par with other sucralose-sweetened, zero calorie teas, so there’s no compromise there.
  • The callouts are clear and the label is uncluttered. The branding doesn’t overdo it; Uncle Arnie’s aesthertic is light, fun and inviting.

Things to consider:

  • Not the most creative or sophisticated THC beverage out there (it doesn’t use fresh brewed tea), though it’s not trying to be.
  • “Liquid Friendship” tagline is a bit clunky.

Rating: