Not Your Somm's Wine: Invivo X, SJP's Spicy New Pour

NOT YOUR SOMM’S WINE: INVIVO X, SJP'S SPICY NEW POUR

The first jalapeño white wine made from NZ Sauvignon Blanc drops this summer

This summer, Invivo X, SJP is turning up the heat. Inspired by the viral jalapeño + Sauvignon Blanc trend that swept TikTok, Sarah Jessica Parker and New Zealand’s Invivo Winery are launching a ground-breaking Spicy Jalapeño White Wine with Natural Flavor, made from Sauvignon Blanc—the wine style that sparked the phenomenon. It’s poised to change the way people think about their fridge-door bottle.

This is wine, made fun and reimagined for the way people drink now. Invivo has taken its crisp, tropical New Zealand Sauvignon Blanc base and naturally infused it with jalapeño’s natural flavor to create a new drop designed to be poured chilled, served over ice, or mixed however you like.

“We saw the internet adding jalapeños to Sauvignon Blanc and knew immediately we had to create the real thing,” teases Invivo co-founder and winemaker Rob Cameron. “It’s bold, refreshing, unapologetically spicy and made for people who don’t want to overthink their wine. We can’t wait to see how people drink it this summer.”

Invivo X, SJP Spicy Jalapeño White Wine lands at select retailers nationwide this summer. Pricing and rollout details to follow. For early access and drop news, sign up at invivoxsjp.com or follow Invivo X, SJP on Instagram at @invivoxsjp.

Invivo X, SJP Spicy Jalapeño White Wine is the fun, fourth addition to the award-winning Invivo X, SJP collection, which features a Marlborough Sauvignon Blanc, French Rosé and New Zealand Pinot Noir. Invivo X, SJP’s popularity continues to grow across the USA: sales have increased by 22% over the past 26 weeks and 44% over the past four weeks (Nielsen January ’26 end, Total US xAOC + Liquor Open State + Conv).

Invivo X, SJP is imported and distributed by Palm Bay International.

ABOUT INVIVO AND INVIVO X, SJP

Invivo is one of New Zealand’s leading wine producers. Founded in 2008 by Kiwi school friends Tim Lightbourne and winemaker Rob Cameron, Invivo’s mission is to bring people together so great things can happen, and it has been described as “New Zealand’s most innovative winery.” Fifteen years later, the formula has been a success, with their wines receiving over 300 international wine show medals and distribution expanding to 42 countries. Two successful crowdfunding campaigns make Invivo the largest crowdfunded beverage company in the Southern Hemisphere, and at the start of 2023, Invivo launched “Invivo Air”—the world’s first winery airline. In 2019, Invivo launched their collaboration “Invivo X, SJP” with Sarah Jessica Parker. The wines in the collection—a Sauvignon Blanc from Marlborough, New Zealand, and French Rosé—are made to a unique blend created by SJP and Invivo. Combine New York sass, the world’s best wine regions and NZ winemaking know-how and we have a recipe for something very special. The wines have been awarded more than sixty 90-point ratings and GOLD medals since launch, plus featured in Wine Spectator’s most exciting wine brands of 2020. For more information, please visit Invivo's website and connect on social @invivoxsjp.

ABOUT SARAH JESSICA PARKER

Sarah Jessica Parker is an award-winning actor, producer and businesswoman who has garnered four Golden Globe Awards, three Screen Actors Guild Awards and two Emmy Awards.

Parker is best known for her role as Carrie Bradshaw on the HBO television series Sex and the City (1998–2004), a role she reprised in two theatrical films and in the HBO sequel series And Just Like That, which ran for three seasons and concluded in August 2025. Parker served as an executive producer across the franchise.

Her award-winning production company, Pretty Matches Productions, produces scripted and unscripted television as well as narrative and documentary feature films. She recently executive produced The Librarians, which premiered at the 2025 Sundance Film Festival and made the 2026 BAFTA longlist in the documentary category.

Parker has worked in the theater, on and off Broadway, since 1976. Most recently she appeared on stage opposite her husband, Matthew Broderick, in the revival of Neil Simon's comedy Plaza Suite, which is the third highest-grossing play revival in Broadway history and earned her an Olivier Award nomination for her West End debut at London's Savoy Theatre.

In January 2026, she was honored by the Golden Globe Foundation with its prestigious Carol Burnett Award, recognizing her outstanding contributions to television.

Parker served on the 2025 judging panel for the Booker Prize, one of the world's most prestigious literary awards. She is the publisher of SJP Lit, an imprint in partnership with Zando dedicated to publishing thought-provoking, big-hearted stories inclusive of international and underrepresented voices. She additionally serves as Honorary Chair of the American Library Association's Central Book Club and as a board member of United for Libraries. Parker currently serves as a Vice-Chairman of the Board of Directors for the New York City Ballet.