Madison, WI (March 11, 2026) - VYV Hydration, a sparkling prebiotic electrolyte drink brand, has been selected as an Emerging Brand for the 2026 Nourishing Change Conference, taking place June 2-4 in Des Moines, Iowa. The conference is co-hosted by Kroger Health and Hy-Vee, two of the largest grocery retailers in the country.
The Nourishing Change Conference brings together retailers, brands, and health professionals focused on making better-for-you products more accessible to consumers. VYV was chosen alongside a select group of emerging brands for its unique positioning in the functional beverage space.
Each 12 oz can of VYV combines 5g of prebiotic fiber with 455mg of electrolytes, real fruit juice, and zero added sugar, at just 30 calories. The brand currently offers three flavors: Strawberry Lime, Blueberry Mango Lemonade, and Tart Cherry Citrus.
VYV sits in a unique white space between prebiotic sodas and traditional electrolyte products. While the prebiotic category has been built around soda occasions and most electrolyte brands focus on supplementation, VYV brings both together in a single can with real fruit juice and a clean ingredient list. The result is a functional hydration product built for everyday use, not just workouts.
VYV is currently available in over 200 retail doors across the Midwest, including 117 Hy-Vee HealthMarket locations, and was named a 2026 KeHE Trend Finder Finalist. The brand is expanding into additional Midwest retailers, Colorado, and Southern California in Q2 2026.
About VYV Hydration
VYV Hydration is a family-owned sparkling prebiotic electrolyte drink brand on a mission to make functional hydration taste good and feel good. Each can delivers 5g prebiotic fiber, 455mg of electrolytes, real fruit juice, and zero added sugar at just 30 calories. Available in three flavors: Strawberry Lime, Blueberry Mango Lemonade, and Tart Cherry Citrus. VYV is available across the Midwest and expanding nationally in 2026. For more information, visit drinkvyv.com. VYV is @drinkvyv on Instagram.
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