UFC Legend Tito Ortiz Joins Fight Club Energy as Partner & Chief Sports & Entertainment Officer

MIAMI, FL, Sept 10, 2026 - Fight Club Energy, the rapidly growing performance energy and nootropic brand, today announced that UFC Hall of Famer and former UFC Light Heavyweight Champion Tito Ortiz has joined the company as a Partner and Chief Sports & Entertainment Officer.

More than a traditional athlete endorsement, Ortiz is joining the company’s leadership team and will play an active role in expanding Fight Club Energy across sports, entertainment, fitness, retail, distribution, strategic partnerships and international markets.

“This is much bigger than putting a famous face on a product,” said Veronica Welch, Co-Founder of Fight Club Energy. “Tito understands what Fight Club Energy represents. His career was built on discipline, resilience and the willingness to keep fighting — the same principles our brand was built around. Having him at the table as a partner gives us an incredible opportunity to take Fight Club Energy to a much larger audience.”

Ortiz, one of the defining figures of the UFC’s early rise, helped bring mixed martial arts into mainstream sports culture. His appointment comes as Fight Club Energy accelerates its national and international growth and pursues new opportunities across retail, distribution, sports, fitness and entertainment.

“We’ve always believed Fight Club Energy has the potential to become much bigger than an energy product,” said Kevin Andrade, Co-Founder of Fight Club Energy. “We’re building a global performance brand with a message that connects with people from every walk of life. Tito brings authenticity, relationships and decades of experience in sports and entertainment that can help us open doors as we expand nationally and internationally.”

“I’ve spent my entire career fighting — inside the Octagon and outside of it,” said Tito Ortiz, Partner and Chief Sports & Entertainment Officer of Fight Club Energy. “What connected me to Fight Club Energy was the message: everyone is fighting something. This brand is about showing up, staying focused and continuing to push forward. I believe in what we’re building, and I’m excited to be a partner and help take Fight Club Energy to the next level.”

Fight Club Energy is a 2.5 oz performance energy nootropic shot formulated to support energy, focus, mental clarity and performance. Its formula features Lion’s Mane, Guarana, Panax Ginseng, Acetyl L-Carnitine, Choline and active B vitamins. The zero-sugar product is vegan, gluten-free and made in the USA.

Available in Citrus Crush and Knockout Punch, the brand is built around a simple idea: EVERYONE IS FIGHTING A FIGHT

Through its “Fuel Your Fight” platform, Fight Club Energy is building a community that connects professional athletes and fighters with gamers, entrepreneurs, first responders, members of the military, fitness enthusiasts and everyday consumers committed to pushing forward.

As Chief Sports & Entertainment Officer, Ortiz will work alongside the company’s leadership to develop new relationships and opportunities across athlete partnerships, sports and entertainment, retail and distribution, events, content and strategic brand collaborations.

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Tito Ortiz is a UFC Hall of Famer and former UFC Light Heavyweight Champion who became one of the most recognizable figures of the UFC’s formative era. Ortiz helped bring mixed martial arts to a mainstream global audience and remains a prominent figure across combat sports, fitness and entertainment.

Fight Club Energy is a Miami-based performance energy and nootropic brand designed to support energy, focus, mental clarity and performance, built around the belief that everyone is fighting a fight.

Its 2.5 oz zero-sugar energy shots feature Lion’s Mane, Guarana, Panax Ginseng, Acetyl L-Carnitine, Choline and active B vitamins. Fight Club Energy is vegan, gluten-free and made in the USA.

Available in Citrus Crush and Knockout Punch, Fight Club Energy is building a global community around athletes, fighters, gamers, entrepreneurs, first responders, members of the military, fitness enthusiasts and everyday people committed to pushing forward and becoming the best version of themselves.

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Veronica Welch

Co-Founder, Fight Club Energy

[email protected]

917-741-6477

Instagram: @DrinkFightClub

Website: DrinkFightClub.com

Tito Ortiz and Fight Club Energy leadership are available for interviews, podcasts, television appearances, product features and select media opportunities.