ALB VODKA Named Preferred Onboard Vodka of JSX, America's Highest-Rated Air Carrier

ALBANY, N.Y., [May 26, 2026] — ALB Vodka, the award-winning spirit produced in Albany, N.Y., today announced a new in-flight partnership with JSX, the rapidly expanding semi-private air carrier that offers public charter flights across 30 destinations in the United States and Mexico. ALB Vodka will now be offered on all JSX flights.

The partnership extends ALB's growing presence in premium travel, building on its existing in-flight and air-terminal offerings, driving trial and awareness, and expanding its West Coast presence. It also deepens the brand's footprint alongside an international roster of leading hotel, restaurant, and entertainment venues.

"ALB was built for exactly this moment," said Brian Grimsley, National Sales Director, ALB Vodka. "JSX has redefined what air travel feels like: premium, intentional, no compromises. That's exactly the space ALB operates in. We're proud to be the vodka of choice for a carrier that's rewriting the rulebook, and we look forward to putting ALB in the hands of the most discerning travelers in the sky."

JSX operates up to 175 public charter flights daily, departing from private terminals to deliver a premium, near-private experience at an attainable price point. Named the No. 1 Domestic Airline by Travel + Leisure for the second consecutive year in 2025, JSX is pioneering a new way to fly that embraces simplicity and convenience.

“Vodka is, by far, the most-requested spirit served onboard JSX, so offering our Customers a quality brand like ALB is essential,” said Ben Kaufman, Senior Director of Customer Experience for JSX. “Like JSX, ALB is a quiet disruptor, delivering a standout product without pretense, and we’re confident our Customers will enjoy this American-made vodka on JSX flights this summer and beyond.”

The brand alignment is a natural one. Both ALB and JSX are challengers cutting through entrenched categories with a sharper product, a bolder identity, and a customer who expects more.

The deal extends ALB's fast-growing national footprint. Named 2025 Spirit of the Year and Vodka of the Year by USA Spirits Ratings with a score of 98 points, ALB has built its credibility the old-fashioned way: by being the best in the glass. ALB is now carried in more than 5,000 on- and off-premise accounts nationally, with a presence in fine dining, major hotel groups, sports and entertainment venues, and top national retail chains.

ALB Vodka is available across all JSX routes as part of the carrier's complimentary in-flight beverage service, effective immediately.

ABOUT ALB VODKA

ALB® (/a'el'be/) Vodka is a premium gluten-free vodka made from 100% American corn and produced in Albany, New York. Known for its raw, authentic story as well as its dedication to both quality and value, ALB® Vodka embodies the spirit and energy of New York. With its expanding presence in prestigious venues and markets both domestically and internationally, ALB® Vodka is one of the fastest-growing independently owned spirit brands in the country. For more information, visit albvodka.com or follow @albvodka.