Good Boy Vodka Rockets to #10 RTD Brand in the U.S. with Triple-Digit Growth
300%+ year-over-year growth, ranking GBV as one of the fastest-growing RTDs, and a landmark spring innovation push signal a national brand in full stride.
Michigan — May 14, 2026 — Good Boy Vodka has done something few brands in any consumer category accomplish: in the last 52 weeks, it climbed from the 31st-ranked ready-to-drink canned cocktail brand in the United States to #10, earning the title of #2 fastest-growing RTD brand in the country, fueled by more than 300% year-over-year growth in 2025 (last 52 weeks ending 4/17/26 per NIQ). NielsenIQ reports show Good Boy Vodka #4 overall in RTD brand rank, an incredible stat that uses a composite score of growth, velocity, TDP, and sales.
“We’ve spent the last several years really listening to how consumers are evolving, what they want more of, and just as importantly, what they’re moving away from,” said Alex Pratt, Founder and CEO of Good Boy Vodka. “There’s a clear shift toward spirit-based beverages that are easier to enjoy, lower in sugar, and built to suit consumer needs. We saw that early, and it allowed us to launch a brand that’s aligned with where the category is going, not where it’s been.”
Good Boy Vodka’s strategy has been deliberately sequenced: build national distribution first, then activate deep. With 44 states and counting, the brand is now focused on converting presence into velocity. Through on-premise trial, a field ambassador program, a heavy digital marketing focus, momentum at chain, and a partnership with John Daly, the brand is positioned to keep winning. But what sets them apart isn’t any single tactic—it’s the mission underneath all of them. Good Boy’s Every Pour Helps a Pup® initiative, powered by the Good Boy Foundation, funds nonprofits helping shelter animals and military K9s. It’s a cause that doesn’t just resonate with consumers; it’s the reason they come back, and in a category full of brands fighting for attention, Good Boy is building loyalty.
Leading the Season: Good Boy Vodka Flagships and the New “Golf Pack”
At the center of Good Boy’s spring launch is the Golf Pack, an 8-pack variety featuring the brand’s flagship John Daly Tea + Lemonade Vodka Cocktail alongside three golf course-inspired flavors: Water Hazard, Screwdriver, and Transfusion. Long associated with golf culture through its partnership with legendary golfer John Daly, Good Boy is now leaning into a broader cultural moment as the sport and its signature drinks gain mainstream appeal.
“Golf is a big part of our DNA, but what’s exciting is seeing it grow beyond the course and into everyday culture,” Pratt said. “We planted our flag in golf early, and John has been an incredible partner in bringing that to life. The Golf Pack is a natural extension of that, taking flavors people already love on the course and making them accessible anywhere.”
Designed for today’s more mindful consumer, the Golf Pack delivers 4.5% ABV with low calories, lower sugar, and low-to-no carbonation for a smoother, more sessionable drinking experience built for all-day enjoyment.
Expanding a Breakout Portfolio
Beyond the Golf Pack, Good Boy is scaling across its fastest-growing lines. The John Daly platform expands with the Paradise Pack, a tropical-inspired 8-pack featuring strawberry, orange, pineapple, and mango. This launches alongside the brand’s first-ever 12-pack combining original and new Paradise flavors.
The Vodka Lemonade platform grows with the new Splash Pack, featuring blueberry lemonade, raspberry, watermelon, and prickly pear, supported by new single-flavor 4-packs including Pink Lemonade and Huckleberry.
“We’re not spending time looking left or right at what others are doing; we’re focused on what’s next,” Pratt added. “Our job is to keep building a brand that reaches more people, fits more occasions, and continues to raise the bar. Innovation like this is a big part of how we get there.”
About Good Boy Vodka
Good Boy Vodka is a top 10 premium, American-made spirits brand redefining the ready-to-drink category with spirit-based, flavor-forward canned cocktails designed for every occasion. Known for its partnership with golf legend John Daly and its mission-driven ethos, Good Boy Vodka combines high-quality ingredients with an easy-drinking experience, bringing people together while giving back through its “Every Pour Helps a Pup®” initiative.
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