Wipeout Beverages
Texas-based brand Wipeout Beverages is launching three new functional iced teas in 16 oz. cans with 160 mg of caffeine in each. Available in Sweet Tea, Half-Pipe Lemonade + Tea and Unsweetened Black Tea, the line is now available at retailers in Louisiana. For more information, visit drinkwipeout.com.
Cheribundi
Playing up its functional credentials, tart cherry juice specialist Cheribundi is releasing a pair of 2 oz. shots- one for faster recovery and another for sleep. Cheribundi Recovery and Sleep Shots are available now in 30-count packs on the brand’s website, on Amazon, and via FreshDirect, with additional retail expansion expected for later this year. To learn more, visit cheribundi.com.
7-Eleven
Soda is back in vogue, and 7-Eleven wants in. The c-store chain is launching 7-Select Soda, a new three-SKU line now available in 20 oz. PET bottles exclusively at participating 7-Eleven, Speedway and Stripes stores across the country. No prebiotics or functional ingredients here; just classic flavors (Cola Classic, Orange Soda, Lemon Lime Twist) at a value price of $1.99 each. Find out more at 7-eleven.com.
FLRT
Monster’s experiment into female-focused energy is expanding with the introduction of a new flavor, Apple Bottoms Up, for FLRT. Head to drinkflrt.com to learn more.
Jumex
The Mexican juice brand has been on an innovation streak this year, with this week’s launch of Jumex Reduced being the latest release. The line is formulated with 50% less sugar than the brand’s traditional nectars, with flavors like Mango, Guava, Peach, and Strawberry Banana available in 11.3 oz. cans with 14 grams of sugar and 60 calories each. Learn more about this release at vilore.com.
Califia
Summer means sweet, and Califia is ready to oblige with two new releases. First up is seasonal LTO Banana Crème Almondmilk Latte in 25.4 oz. multiserve bottles ($6.49 MSRP), made with real banana puree. Prefer to personalize your own drink? There’s Simple & Organic Banana Crème Almond Creamer. Visit califiafarms.com for more details.
Awesome Ice Tea
After nearly seven years operating under the Avsome moniker, the brand has relaunched as Awesome Ice Tea with new branding, flavors and leadership. It’s still made with avocado seed extract and prebiotic fiber, but now comes in 16 oz. glass bottles three varieties: OG Lemon Tea, Guavalicious Tropical Tea and Berry Loud Hibiscus Tea (the first two containing 40-60 mg of caffeine). Read our full story here, then head to awsomeicetea.com.
Free Rein Coffee
Cowboys need protein, too. Texas-based Free Rein Coffee, created by Yellowstone star Cole Hauser, is embracing the trend for its first-ever RTD, a three-SKU line in 11 oz. cans that contain 20 grams of whey protein per serving. They’re now available online (and in K-Cup pods) and at Walmart. Check out our full coverage here, and order at freereincoffee.com.
C4
Clear protein continues to climb, with C4 the latest brand to jump in the arena with its 16 oz. drinks available in Strawberry Watermelon, Lemon Lime Fizz and Cherry Vanilla flavors. Each contains 20 grams of ultra-filtered clear whey protein, with no sugar or caffeine. Find this one in 12-packs at Walmart and on the brand’s website, cellucor.com.
Loam
Loam’s 5-in-1 prebiotic fiber formula is now available in wheat-free version. Get more information at laomscience.com.