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BevNETPress Releases

New Ownership Secures Future of San Antonio's Beloved Alamo Beer Company

info_outline PRESS RELEASE posted by Alamo Beer Company

Dec. 23, 2025 at 9:26 am

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Beer CompaniesSupplier & Service Provider
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SAN ANTONIO, Texas, [December 23, 2025] — SKJ Capital (SKJ), a Brisbane, Australia–based, family-owned private equity firm, announced its acquisition of Alamo Beer Company (Alamo Beer Co.) for an undisclosed amount.

The acquisition follows SKJ Capital's winning bid for Alamo Beer Co. after the brewery filed for Chapter 11 bankruptcy protection in February 2025. Under the new ownership, Alamo Beer Co. will continue operations at its existing location, with SKJ Capital providing strategic oversight. The transition positions Alamo Beer Co. to stabilize, grow, and avoid the fate of several San Antonio-area breweries struggling with declining sales.

"Alamo Beer Company is a local favorite and a true San Antonio landmark," said Sam Johnson, chief executive officer of SKJ Capital. "We're proud to welcome Alamo into our portfolio. Our goal is to provide the resources, expertise, and long-term strategy needed to strengthen operations and secure its future. This acquisition also marks SKJ Capital's first expansion into the U.S. market."

As part of the acquisition, SKJ Capital appointed Jason Pond as CEO. Pond brings nearly two decades of global experience across consumer-packaged goods, manufacturing, and supply chain, including roles with Firestone Walker Brewing Company, BrewDog, and Rogue Ales & Spirits.

"Alamo Beer Company has a rich history backed by a strong community here in San Antonio," Pond said. "I'm excited to bring new life to the brand while positioning the company for future expansion."

The brewery will also undergo renovations to modernize its brewing operations and refresh its taproom experience, ensuring stronger capabilities and a revitalized presence.

"With SKJ Capital's leadership, Alamo Beer Company will continue producing the beers San Antonians know and love while enabling new seasonal releases," said Eugene Simor, founder of Alamo Beer Co., "We're excited to enhance the customer experience and begin this next chapter."

Founded in 2022, SKJ Capital oversees more than 25 Australian entities spanning hospitality, business services, manufacturing, and childcare. Alamo Beer Co. represents SKJ Capital's first U.S. acquisition. The firm combines private equity and real estate strategies to drive returns through targeted acquisitions, operational improvements, and long-term asset growth. SKJ Capital also supports youth and survivors of domestic violence through the SKJ Family Foundation.

Alamo Beer Company was founded in 1997 by Simor. Its first flagship beer, Alamo Golden Ale, remains distributed throughout Texas. In 2015, Alamo Beer Co. opened its brewery and taproom, hosting recurring San Antonio community events including Oktoberfest and FatherFest. The brewery expanded its portfolio in 2023 through a merger with VIVA Beer and ShotGun. In 2025, Alamo Beer Co. partnered with Disney to launch and selectively distribute Alamo Beer at select locations in Texas for the King of the Hill Hulu show that premiered mid-summer.

###

About SKJ Capital: SKJ Capital is a Brisbane-based family office and private equity firm with a diversified portfolio spanning childcare, logistics, community services, hospitality, manufacturing, and real estate. The firm combines private equity investment with real estate ownership to drive long-term value through operational improvements, targeted acquisitions and disciplined capital allocation.

About Alamo Beer Company: Alamo Beer Company is a San Antonio-based craft brewery known for producing a range of year-round and seasonal beers, including its flagship Alamo Golden Ale, Amber Lager, Pilsner and IPA styles. The brewery was founded by Eugene Simor in the late 1990s and expanded distribution across Texas in the early 2000s, with products sold in bars, restaurants and retail outlets throughout the state. In 2015, the company opened its brewery, beer hall and beer garden in downtown San Antonio, hosting community events and welcoming visitors. Prior to its acquisition by SKJ Capital, ABC explored collaborations and growth initiatives, including a 2023 merger with local brewer VIVA Beer and the development of new products tied to local culture and media trends.

For further comment, interviews, or additional information, please contact: Melody Selby, Marketing Manager
SKJ Capital
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