Oishii Sake Joins Forces With Carnival Cruise Line to Bring Premium RTD Sake Spritz to the High Seas

Miami, FL - December 22, 2025 - Oishii Sake, the modern ready-to-drink (RTD) sake spritz shaking up the wellness-forward alcohol category, is thrilled to announce a major new partnership with Carnival Cruise Line. Starting December 1st, Carnival guests will experience Oishii Sake Spritz onboard select ships, with plans to expand fleetwide throughout 2025.

This partnership brings Oishii's signature RTD sake spritz, crafted with premium Japanese sake, natural fruit flavors, and a light, refreshing profile, to a global audience of travelers seeking flavorful, approachable, and wellness-minded beverage options. As RTD and low-calorie alcoholic beverages continue to surge in popularity, Oishii Sake is leading the charge with a product that is both convenient and sophisticated.

"Oishii Sake was born to elevate everyday drinking moments," said Buzzy Sklar, Founder of Oishii Sake. "Partnering with Carnival Cruise Line allows us to bring a fresh, wellness-forward approach to alcohol to millions of guests worldwide. Whether relaxing by the pool or enjoying a night out onboard, our RTD sake spritz offers a light, flavorful, and mindful choice for today's travelers."

Guests can enjoy Oishii Sake Spritz across multiple onboard venues, including pool bars, lounges, and specialty activations. Carnival will also support the partnership with dedicated marketing and curated guest experiences, highlighting Oishii as part of its innovative beverage program.

"We're excited to introduce Oishii Sake to our guests," said a Carnival spokesperson. "Its clean, refreshing taste and wellness-friendly profile fit perfectly with the modern cruise experience, offering something new, delicious, and approachable for all occasions at sea."

With this partnership, Oishii Sake reinforces its position as a leader in the RTD and wellness-focused alcohol category, combining high-quality ingredients, mindful flavor profiles, and easy enjoyment.

About Oishii Sake

Oishii Sake is proudly made in the USA using centuries-old Japanese traditions. Thoughtfully made with only four ingredients, using only the purest Blue Ridge Mountain water, along with Single Origin rice grown in the heartlands of America, Oishii Sake has a clean, crisp flavor with no artificial additives. Oishii Sake offers two varieties - Clear Junmai Craft Sake and Cloudy Junmai Craft Sake, each made via a perfect blend of Japanese tradition and American innovation. The portfolio also includes the luxury Kintsugi Sake, catering to connoisseurs and enthusiasts alike. Oishii, literally translating to 'delicious,' can be made into low ABV cocktails when pouring from either our 750ml chilled bottles or the 250ml cans. In keeping with the The Better for you Cocktail ™ ethos, Oishii introduced the first all natural ready to drink cocktail with the Oishii Sake Spritz. Offered in flavors including Mango Yuzu, Watermelon Lime, Lychee Lemon, and Coconut Lemongrass, these thoughtfully crafted ready to drink cocktails are sold nationwide.