This week’s new products are offering up some holiday highs for consumers. We take a look at several new THC beverage launches from High Rise, Uncle Arnie’s and Louie Louie, as well as some non-infused innovations in coffee and creamers courtesy of MUD\WTR and Laird, and new energy drinks from C4, BUM and Playboy.
Louie Louie
Cannabis beverage maker Louie Louie has teamed up with New Orleans restaurant institution Napoleon House for an exclusive canned mocktail modeled after the House’s signature Pimm’s Cup cocktail. Called the Napoleon House Cup, each 12 oz. can contains 5 mg of THC and 5 mg of CBD and will be available exclusively on-site at the French Quarter restaurant and online direct-to-consumer at drinklouielouie.com.
Uncle Arnie’s
THC-infused beverage brand Uncle Arnie’s has a new fizzy “lifting” drink on offer. The brand launched SodaPop, a line of 12 oz. cannabis-infused CSDs available in Grape, Orange and Strawberry flavors. Each 12 oz. slim can contains 10 mg of THC and is vegan friendly. The drinks can be purchased online direct-to-consumer for $62 per 8-pack and will also be rolling out to select retailers nationwide. For more information visit unclearnies.com.
High Rise
For cannabis consumers seeking a different drinking experience, High Rise Beverage Co. has launched a THC-infused spirit, packaged in multiserve 750 mL bottles. Available in 5 mg and 10 mg per serving varieties, each bottle contains 15 servings balanced with 2.5 mg each of CBD and CBG, as well as real fruit and organic cane sugar. Each unit will retail for $59.99. For more information visit highrisebev.com.
C4
Nutrabolt’s C4 Energy is offering up stocking stuffers this holiday season with the launch of a 2 oz. energy shot line. The shots pack 200 mg of caffeine and the brand’s CarnoSyn Beta-Alanine functional blend and come in Frozen Bombsicle, Hawaiian Punch Fruit Juicy Red and Popsicle Grape flavors. The shots can be found online direct-to-consumer and on Amazon. For more information go to cellucor.com.
Seven Teas
Seven Teas is now selling its 12 oz. canned organic teas in 4-packs on Thrive Market. The launch includes an exclusive flavor only available on Thrive with Summer Strawberry Green Tea. For more information go to seventeas.com or thrivemarket.com.
Genius Gourmet
Functional protein beverage Genius Gourmet debuted a new, sparkling Fruit Punch this week, packing 30 grams of protein and zero grams of sugar. The new flavor will be available at Target, Sam’s Club, Meijer, and H-E-B, among others, in single cans, 4-packs and 12-packs. For more information go to geniusgourmet.com.
Bum Energy
Functional beverage company Bum Energy partnered with activewear company Gymshark for a new “Gummy Thark” energy drink flavor that stays true to its formulation ethos of less caffeine, and no sugar. The new SKU contains 112 mg caffeine and 250 mg Cognizin and comes in 12 oz. sleek cans. For more information check out getrawnutrition.com.
Playboy
In what is perhaps one of the most unexpected collaborations, Fire Brands partnered with Playboy to introduce a new line of energy drinks. Available in five lightly sparkling flavors – Sexy Peaches (Peach Mango), Razz Bunny (Blue Raspberry), Lovely Melons (Watermelon), Naughty Berry (Wild Berry) and Tropic Passion (Pineapple) – each 12 oz. can delivers 200 mg of caffeine, Vitamin B-Complex and L-Carnitine. The drinks are currently available on Amazon for $39.99 per 12-pack. Learn more by visiting firebrandsus.com.
Loonen
Purified spring water brand Loonen launched last week on Amazon and in stores in Los Angeles and San Francisco. The product is designed to offer the purest drinking experience by using source water that’s subsequently filtered and remineralized, and triple-tested for quality. Loonen is available exclusively in glass bottles.More information is available at loonen.com.
Laird Superfood
Laird Superfood has added a new flavor, Caramel, to its lineup of liquid creamers, which is now USDA Certified Organic. The Lion’s Mane-infused creamers, which also come in Sweet & Creamy, Vanilla and Unsweetened flavors, are available in grocery stores nationwide with a SRP of $6.49 per 22 oz. bottle. For more information, visit lairdsuperfood.com.
MUD\WTR
MUD\WTR is venturing into the traditional coffee category with the debut of its Coffee Starter Kit. The new offering is a blend of full-strength arabica and Swiss Water Decaf, a chemical-free method of removing caffeine, according to a LinkedIn post by founder and CEO Shane Heath. The process results in a product that contains all of the taste, aroma and polyphenols of a craft cup of coffee with 45mg of caffeine. The product is infused with 125mg of L-theanine and 2,250mg of functional mushrooms. The MUD\WTR Coffee Starter Kit is available on the brand’s direct-to-consumer website, mudwtr.com, for $60 per 5.3 oz. tin.