Category Close-Up: Sports Drinks - Product Showcase

After taking a deep dive into the category dynamics and trends on the Expert Analysis portion of the show, the focus for this month’s episode of Category Close-Up: Sports Drinks shifts to the brands that are driving the action on-shelf in retailers nationwide.

On this edition of Product Showcase, you’ll hear about the latest product innovations and brand updates from a host of brands and entrepreneurs, including:

Brian Burgdorf, Chief Strategy Officer, Defiance Fuel

Daniel Berg, CEO & Founder, DRNX Adaptogenic Waters

Jarred Smith, Co-Founder, NOOMA

Fran Harris, Founder & CEO, Electra

Sanjeev Javia, VP of Product Development, Splash Beverage Group

Retailers, investors and other industry executives can learn more about a wide range of brands and products by accessing our Category Close-Up: Digital Download — a collection of digital images and sales sheets from sports drink manufacturers and suppliers.

Transcript

Ray Latif [00:09] Hey folks, I'm Ray Latif, the editor and producer of Bevnet's Taste Radio podcast, and you're tuning into the latest episode of Bevnet Nash's category close-up series. This episode continues upon our deep dive into the business of sports drinks. Yesterday, my colleague and Bevnet managing editor Martin Caballero spoke with a group of industry experts about how market trends in the overall business climate are shaping the sports drink category. Today, Martin and I will be speaking with several entrepreneurs representing category brands about product strategy, innovation, and…

To read the full transcript, purchase a BevNET/NOSH subscription.

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