Category Close-Up: Sports Drinks - Product Showcase


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After taking a deep dive into the category dynamics and trends on the Expert Analysis portion of the show, the focus for this month’s episode of Category Close-Up: Sports Drinks shifts to the brands that are driving the action on-shelf in retailers nationwide.

On this edition of Product Showcase, you’ll hear about the latest product innovations and brand updates from a host of brands and entrepreneurs, including:

Brian Burgdorf, Chief Strategy Officer, Defiance Fuel

Daniel Berg, CEO & Founder, DRNX Adaptogenic Waters

Jarred Smith, Co-Founder, NOOMA

Fran Harris, Founder & CEO, Electra

Sanjeev Javia, VP of Product Development, Splash Beverage Group

Retailers, investors and other industry executives can learn more about a wide range of brands and products by accessing our Category Close-Up: Digital Download — a collection of digital images and sales sheets from sports drink manufacturers and suppliers.

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