Category Close-Up: Juice - Expert Analysis

In this episode of Category Closeup: Expert Analysis, the panel examined the present and future of the juice segment, framing current trends against historical precedents and consumer preferences. Taking into account the current surge in interest around immunity support juices and shots, the group examined why some of the long-term category challenges around sugar content and limited refrigerated cooler space may not be going away anytime soon. Other topics included how investors are evaluating opportunities in the space, emerging subcategories within juice, the evolution of on-premise juice bars and how changing use occasions are driving interest in multi-serve formats.

Our guests for this episode include:

Jeff Crumpton, Retail Reporting Solutions Manager, SPINS
Brad Barnhorn, Board Member and Advisor, Barnhorn Growth Advisors
Tabitha Sewell, Senior Category Manager – Dairy, Non-Dairy, & Refrigerated Beverages, KeHE

Transcript

Martin Caballera [00:07] Hi, everyone. Thanks for tuning in. My name is Martin Caballera. I'm the managing editor at Bevnet.com, and you are tuned in to our latest episode of Category Close Up. This month, in March, we're gonna be focusing on the juice category, and as usual, we're gonna have a dynamic discussion about some of the market trends, the investment climate, and just sort of the overall business atmosphere around this particular category. Our deep dive with our panel is gonna be complimented by Our product showcase, in which we'll get a chance to talk with some of the brands about…

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