In this episode of Category Closeup, we take a deep dive into the energy drinks category.
In the Expert Analysis portion of the show, our panel examined the development of the modern energy drink market, framing current trends against historical precedents and consumer preferences. The group also assessed the impact of the rising “energy-plus” segment, as well as how growth in energy is also stimulating interest in calming and anti-anxiety drinks. Other topics included how investors are evaluating opportunities in the space, the future of energy innovation, and how brands are seeking to expand their audiences, among other topics.
Our guests for this episode include:
Scot De Lorme, President & Co-Founder, A SHOC Energy
James Watson, Senior Analyst for Beverage Research, Rabobank
Tom Montague, VP of Sales, Silver Eagle Houston
Bob Nakasone, Managing Director, First Beverage Group
In this episode of Category Close-Up, our panel of industry experts examine the present and future of the bottled water segment. They also discuss the issues of sustainability in bottled water.
Following our last episode of product showcase, where we spoke with a range of juice brand leaders, this clip features additional interviews with juice brands.
On this edition of Product Showcase, you’ll hear about updates from Happy Moose, Karuna Beverages, Uncle Matt’s Organic, Monfefo, Garden of Flavor, Suja Organic, Vive Organics, and JUICERA.
In this episode of Category Closeup: Expert Analysis, the panel examined the present and future of the juice segment, framing current trends against historical precedents and consumer preferences.
On this edition of Product Showcase, you’ll hear about the latest product innovations and brand updates from Wingman Smart Energy, GO BIG, Celsius and more.