Category Close-Up: Expert Analysis - Cereal

Recent media reports have alleged that the cereal category has undergone a renaissance since the onset of the pandemic. But is that the case? While it’s certainly true that the aisle has gotten longer, with subcategories such as hot cereal and granola offering opportunity for innovation, is the category’s recent growth sustainable post-pandemic? And what does it take to thrive as a brand in this aisle? 

In this month’s Category Closeup Cereal: Expert Analysis, we’ll hear from a group of industry leaders about the tactics, trends and efforts successful cereal brands must embrace, exploring both the unique dynamics of the set as well as the opportunities for growth and innovation. 

Our guests include:
Jeff Grogg: managing director, JPG resources and president, Snackwerks
Sarah Lowrey: Sr. Director of marketing and innovation, Perfect Snacks
Rob Maxwell: COO, Rodeo CPG

Following our Expert Analysis panel, we’ll shift perspective and hear directly from executives at companies producing cold or hot cereal and granola during our Product Showcase episode tomorrow; as brands will join NOSH editor Carol Ortenberg and reporter Erin Cabrey to discuss the latest trends, market shifts and product innovations in the category. Both shows are available exclusively to BevNET and NOSH subscribers. 

If you’d like to find out how to profitably dive into the cereal category, as well as access all of our two-part Category Close-Ups, subscribe today.