Category Close-Up: Plant-Based Meats - Expert Analysis


 

NOSH CATEGORY CLOSE UP PRESENTED BY:

 

Available exclusively to BevNET and NOSH subscribers, this week readers are invited to watch the first NOSH installment of our new Category Close-Up show, which features our Expert Panel and Product Showcase videos.

During the Expert Panel part of Category Close-Up, we’ll bring together a group of experts from across the industry to take a closer look into the industry dynamics shaping major food and beverage categories. With the help of top analysts, investors, buyers and retail brands leaders, we’ll delve into the trends, consumer behaviors, investment activity and retail movements that are driving categories forward and impacting the brands within them.

To kick off the series on NOSH, Editor Carol Ortenberg will be joined by a panel to examine the plant-based protein space — a rapidly growing category that has kept brands, consumers and retailers across channels on their toes. Our panel will examine how the category, including both refrigerated and frozen products, is positioned as supermarkets welcome a new set of sustainable protein offerings that go beyond the meat and fish products that have been in stores for decades.

NOSH’s guests include:

Jaime Athos, President and CEO, Tofurky; Melissa Abbott, VP Retainer Services, The Hartman Group, Lee Robinson, Director of Refrigerated Grocery and Beverage, Whole Foods Market; Melissa Facchina, General Partner & Co-Founder, Siddhi Capital and CEO and Founder, Siddhi Ops; T.K. Pillan, Exec Chairman & Co-Founder, Veggie Grill and Partner & Co-Founder, PowerPlant Ventures

Following each Expert Panel, the next day, we’ll shift to the brands’ perspective, hearing directly from the companies that are actively creating and responding to these market shifts during our Product Showcase. During our first episode, which is set to air Wednesday, we’ll interview a range of plant-based protein leaders, who will discuss both strategy and new product innovation.

Related Videos

Category Close-Up 30 Videos

Playlist: Category Close-Up

Jan 4, 2021 at 1:11 PM

Category Close-Up: Bottled Water - Expert Analysis 00:51:54

Category Close-Up: Bottled Water - Expert Analysis

Apr 13, 2021 at 2:09 PM
In this episode of Category Close-Up, our panel of industry experts examine the present and future of the bottled water segment. They also discuss the issues of sustainability in bottled water.

Category Close-Up: Juice - Product Showcase Bonus Interviews 00:28:50

Category Close-Up: Juice - Product Showcase Bonus Interviews

Mar 29, 2021 at 4:13 PM
Following our last episode of product showcase, where we spoke with a range of juice brand leaders, this clip features additional interviews with juice brands.

Category Close-Up: Juice - Product Showcase 01:03:42

Category Close-Up: Juice - Product Showcase

Mar 17, 2021 at 12:07 PM
On this edition of Product Showcase, you’ll hear about updates from Happy Moose, Karuna Beverages, Uncle Matt’s Organic, Monfefo, Garden of Flavor, Suja Organic, Vive Organics, and JUICERA.

 Category Close-Up: Juice - Expert Analysis 00:40:25

Category Close-Up: Juice - Expert Analysis

Mar 15, 2021 at 9:38 PM
In this episode of Category Closeup: Expert Analysis, the panel examined the present and future of the juice segment, framing current trends against historical precedents and consumer preferences.

Category Close-Up: Product Showcase - Energy Drinks 01:04:08

Category Close-Up: Product Showcase - Energy Drinks

Feb 17, 2021 at 4:20 PM
On this edition of Product Showcase, you’ll hear about the latest product innovations and brand updates from Wingman Smart Energy, GO BIG, Celsius and more.

Comments