Yogurt was first positioned to Americans as a healthy breakfast option, achieving mainstream popularity once packaged in single serve cups with fruit forward flavors. But soon yogurt alone wasn’t enough, and consumers turned their attention to new, higher-protein options such as Greek yogurt and Icelandic yogurt, with the addition of indulgent options, snack packs and plant-based options also emerging.
Over the course of this Category Closeup: Expert Analysis, we’ll hear from experts about these changes to the yogurt set as well as how the Covid-19 pandemic has impacted consumer behavior in the category. Our experts will also share their thoughts on the flavor trends, health benefits, innovation strategies and promotional plans a successful yogurt brand must embrace.
Our guests include:
Michael Barber, managing director and head of consumer and food & beverage investment banking, Meridian Capital
Kenny Hausman, Senior Category Manager for Dairy, Bulk and Frozen, Fresh Thyme Markets
Lu Ann Williams, co-founder and Global Insights Director, Innova Market Insights
Bart Adlam, CEO, Good Planet Foods and former CEO, Siggis,
Following our Expert Analysis panel, during a companion show to be released tomorrow, we’ll shift perspective to hear directly from the brands and entrepreneurs that are actively processing these major categories into innovation during our Product Showcase. Both shows are available live and for replay to BevNET and NOSH subscribers.
If you’d like to find out how to profitably dive into the yogurt category, as well as access our future Category Close-Up and Product Showcase shows, subscribe today.