Category Close-Up: Expert Analysis - Meat Snacks & Plant-Based Meat Snacks

Over the last few years, the meat snack category has continued to evolve as emerging brands attempt to bring premium and better-for-you options to a category previously dominated by commodity products and larger players. 

In this month’s Category Closeup Meat Snacks: Expert Analysis, we’ll have two interviews with industry leaders who both had large roles in the category’s development. Over the course of the discussion, we’ll explore the tactics and trends our experts believe successful meat snack brands must embrace and hear about what they believe are the opportunities for growth and innovation. 

Our guests include:
David Woods: Director of Partnerships, CrossFit
Jon Sebastiani: Founder, Sonoma Brands and KRAVE 

Following our Expert Analysis panel, we’ll shift perspective and hear directly from executives at meat snack companies during our Product Showcase episode. Leaders of jerky, meat stick and pork rind brands will join NOSH editor Carol Ortenberg and reporter Erin Cabrey to discuss the latest trends, market shifts and their newest product innovations. Both shows are available exclusively to BevNET and NOSH subscribers. 

To find out how to dive into the meat snack category, as well as access all of our two-part Category Close-Ups, subscribe today.

Transcript

Carol Ortenberg [00:06] Hi everyone, thanks for tuning in. I'm Carol Ortenberg, the editor of NOSH. You're tuned in to another episode of Category Close-Up. This month, we're exploring the trends, consumer behaviors, and changing merchandizing strategies of the meat snack category. Over the next 2 days, we'll discuss everything from jerky to pork rinds, to meat sticks, all made from both animal and plant-based ingredients. Now, today we're gonna try a slightly different format than past months, interviewing two experts individually instead of our traditional panel format. Joining us first is…

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