Category Close-up: Sparkling Water - Product Showcase


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On this episode of Category Close-Up, we’ll be taking a look at a category that for a variety of reasons — from taste preferences to nutritional content to cultural impact — is one of the hottest in the industry today: sparkling water.

Following each Expert Panel, the next day, we’ll shift to the brands’ perspective, hearing directly from the companies that are actively creating and responding to these market shifts during our Product Showcase.

In this episode of Category Close-Up: Product Showcase, Taste Radio Producer Ray Latif and BevNET Managing Editor Marty Caballero will interview a range of sparkling water brand leaders, each allotted 5-7 minutes to discuss product strategy and new product information.


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