Category Close-Up: Kombucha & Probiotics - Expert Analysis


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In this episode, the panel examined the divergent paths of development for kombucha inside and outside the natural channel, framing current trends against historical precedents and consumer preferences. The group also assessed the impact of shelf-stable kombuchas and other similar drinks, the development of alcoholic ‘hard kombucha’ within the category, how strategic buyers are evaluating opportunities in the space, and the future of kombucha innovation, among other topics.

Our guests for this episode include:

Jeff Weaber, Founder/CEO, Aqua ViTea
Perteet Spencer, Vice President of Strategic Solutions, SPINS
Richard Gillmore, Sr. Director of Center Store Category Management, Gelson’s Markets
Nick McCoy, Managing Director and Co-Founder, Whipstitch Capital

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