Category Close-Up: Sparkling Water - Expert Analysis
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On this episode of Category Close-Up, we’ll be taking a look at a category that for a variety of reasons — from taste preferences to nutritional content to cultural impact — is one of the hottest in the industry today: sparkling water.
In the Expert Analysis portion of the show, our panel discussion will examine how the dynamics within this segment are presenting opportunities and challenges for major strategics down to mid-tier and startup brands, why the category is growing faster in some channels than in others, what future innovation might look like, and a whole lot more.
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