Consumers are always looking for the next great salty snack, which makes chips a fast-turning category that requires significant investment in innovation and marketing. But because the turns are there, emerging brands find themselves competing with deep-pocketed category captains who have established strangleholds on shelf real estate.
So where’s the opportunity to break in and to stand out?
In this edition of Category Close-Up, a video series available exclusively to BevNET and NOSH subscribers, we’ll take a deep dive into the trends and news that shape the chips category. In today’s Expert Analysis part of the series, you’ll hear from a group of authorities about the consumer behaviors, investment activity and retailer attitudes that are impacting the set.
Over the hour, our panel examines how the category has evolved, and how brands should look to flavors, ingredients and positioning to see success. We’ll also discuss the role of DSD distribution in the category and how outside capital has played a role in the growth of brands.
In this episode of Category Close-Up, our panel of industry experts examine the present and future of the bottled water segment. They also discuss the issues of sustainability in bottled water.
Following our last episode of product showcase, where we spoke with a range of juice brand leaders, this clip features additional interviews with juice brands.
On this edition of Product Showcase, you’ll hear about updates from Happy Moose, Karuna Beverages, Uncle Matt’s Organic, Monfefo, Garden of Flavor, Suja Organic, Vive Organics, and JUICERA.
In this episode of Category Closeup: Expert Analysis, the panel examined the present and future of the juice segment, framing current trends against historical precedents and consumer preferences.
On this edition of Product Showcase, you’ll hear about the latest product innovations and brand updates from Wingman Smart Energy, GO BIG, Celsius and more.