Category Close-Up: Chips - Expert Analysis


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Consumers are always looking for the next great salty snack, which makes chips a fast-turning category that requires significant investment in innovation and marketing. But because the turns are there, emerging brands find themselves competing with deep-pocketed category captains who have established strangleholds on shelf real estate.

So where’s the opportunity to break in and to stand out?

In this edition of Category Close-Up, a video series available exclusively to BevNET and NOSH subscribers, we’ll take a deep dive into the trends and news that shape the chips category. In today’s Expert Analysis part of the series, you’ll hear from a group of authorities about the consumer behaviors, investment activity and retailer attitudes that are impacting the set.

Over the hour, our panel examines how the category has evolved, and how brands should look to flavors, ingredients and positioning to see success. We’ll also discuss the role of DSD distribution in the category and how outside capital has played a role in the growth of brands.

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