Category Close-Up: Bottled Water - Product Showcase

After taking a deep dive into the category dynamics and trends on the Expert Analysis portion of the show, the focus for this month's episode of Category Close-Up: Bottled Water shifts to the brands that are driving the action on-shelf in retailers nationwide. On this edition of Product Showcase, you'll hear about the latest product innovations and brand updates from hellowater, GIVN (9:24), FLOW Alkaline Spring Water (16:50), Richard's Rainwater (25:36), Akeso (33:07), The Alkaline Water Company (40:48), Open Source (48:00), TEN Alkaline Water (55:44), and ESSE (1:03:51).

Retailers, investors and other industry executives can learn more about a wide range of brands and products by accessing our Category Close-Up: Digital Download - a collection of digital images and sales sheets from bottled water manufacturers and suppliers.

Both Category Close-Up shows are available live and for replay to BevNET and NOSH subscribers. For complete access to the entire archive and all future episodes of Category Close-Up and Product Showcase, subscribe today.

Transcript

Ray Latif [00:09] Hey folks, I'm Ray Latif, the editor and producer of BevNET's Taste Radio podcast, and you're tuning into the latest episode of BevNET and NOSH's category close-up series. This episode continues upon our deep dive into the business of bottled water. Yesterday, my colleague and BevNET's managing editor, Martin Caballero spoke with a group of industry experts about how market trends in the overall business climate are shaping the bottled water category. Today, Martin and I will be speaking with several entrepreneurs representing category brands about product strategy,…

To read the full transcript, purchase a BevNET/NOSH subscription.

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