Category Close-Up: Kombucha & Probiotics - Product Showcase

After taking a deep dive into the category dynamics and trends on the Expert Analysis portion of the show, the focus for this month’s episode of Category Close-Up: Kombucha & Probiotics shifts to the brands that are driving the action on-shelf in retailers nationwide. On this edition of Product Showcase, you’ll hear about the latest product innovations and brand updates from GT’s Living Foods, Better Booch, Mother Kombucha, Greenbelt Kombucha, KOE Kombucha, M Kombucha, Kombucha Town and Sunny Culture.

Transcript

Ray Latif [00:09] Hey folks, I'm Ray Latif, the editor and producer of Bevnet's Taste Radio podcast, and you're tuning into the latest episode of Bevnet's Category Close-up series. This episode continues upon our deep dive into the business of kombucha. Yesterday, my colleague and Bevnet managing editor Martin Caballero spoke with a group of industry experts about how market trends and the overall business climate are shaping the kombucha category. Today and over the next 60 minutes, Martin and I will be speaking with several entrepreneurs representing category brands about product strategy,…

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