BevNET Managing Editor Marty Caballero will be taking a look at an established category that remains one of the most dynamic beverage types across all retail channels: ready-to-drink coffee. The panel will examine how the category, including both refrigerated and shelf-stable segments, is positioned to cope as the effects of the COVID-19 pandemic continue to ripple through the beverage industry and global economy.

 

Featured guests: Matthew Swenson, Chief Product Officer, Chameleon Cold Brew; Jim Watson, Senior Beverages Analyst, Rabobank; Julie Terrazzino, Senior Category Manager, Shelf-Stable Beverages, KeHE; Dan Gluck, Partner, PowerPlant Ventures

 

About Category Close-Up

 

During Category Close-Up, BevNET and NOSH editors bring together a group of experts from across the industry to take a deep dive into the market trends and overall business climate shaping a major food and beverage category. In conversation with investors, analysts, distributors, retail buyers and brand leaders, Category Close-Up goes beyond the headlines to examine the mechanics that are driving categories forward, from investment activity to changes in the retail landscape to the impact of product innovation and the influence of rapidly changing consumer preferences.